Education, Insights and Inspiration on Modern Measurement
We understand that keeping up with the latest measurement innovations can be difficult. To continue keeping you informed and inspired to embrace modern measurement, we are announcing our third quarterly Measurement Innovations Series! If you haven't already, catch-up on Measurement Innovations Q1 and Measurement Innovations Q2 .
In this Q3 series, we are giving you best practices for marketers when employing new measurement solutions. Hear directly from industry leaders from VideoAmp & BET on their case study and present a "behind the scenes look" at how marketers are igniting brand growth through measurement.
We will continue to inspire you with the latest thinking, data and facts to help you stay ahead of what's next. WATCH NOW!
WEBINAR: 2022 BET Awards & Beyond: A More Representative Approach to Audience Measurement at Tentpole Events
Click HERE to download the presentation presented in this webinar.
In this release, we offer category-specific guidance and best practices for marketers to follow when employing new measurement solutions. You’ll see how brands in Automotive, Healthcare, Consumer Packaged Goods, Insurance and Entertainment are using modern TV measurement tools to help meet their challenges and achieve their KPIs. We’ll show you how brands in these categories used new tools to better quantify success across a range of performance metrics such as brand perception, incremental reach, website traffic and sales.
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