5 Reasons Why Marketers Spend Billions in Linear TV
Why Linear TV ads drive brand growth.
Engaging the ‘Sophisticates’ at the Cinema
Using Cinema to engage influential adults aged 25-44.
New demographic and buying style data on the LGBTQ+ community.
In honor of Pride Month, we're sharing the latest data and trends on the growing, diverse LGBTQ+ community to give you a deeper understanding of them as consumers and the opportunity to better engage them.
What is Convergent TV and what opportunities does it present to marketers?
4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.
Looking for more?
Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.
Search our library
“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
How can I best use video to connect with influential Asian American consumers?
Take a closer look at the ways marketers can better engage with AAPI Audiences.
An American Phenomenon: The Growing Influence and Value of Asian American Consumers
We explain the importance and influence of Asian-Americans, why they are such a lucrative group for marketers and how brands can authentically connect with them.
Capturing the ‘Elusives’ at the Cinema
Using Cinema to find young, diverse, and cordless audiences.
Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’.
You have questions. We have answers.
Get immediate access to our Insights library.
Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn moreTransform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn more