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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

A Fresh Take

The Opportunities to Engage Adults 50+ in Streaming Video

Adults 50+ have become an increasingly viable audience for marketers to target through OTT.

We're Going Live

Driving DTC Forwward
Insights Report & Infographic

No Days Off!

Celebrating the Everyday Communal Experience of Sports

Marketer’s Guide

The Best Seats in the House: Recreating the Gameday Sports Experience at Home

As regulations prohibit in person spectating, the question marketers naturally ask is where do fans prefer to watch live sports? Where are they most engaged and attentive – and where are they most likely to take action after seeing my brand message?

Top Online Content Destinations

Driving DTC Forwward
A Fresh Take

Quantifying TV Audiences

A look at the metrics that help quantify TV audiences as seen through the real-world example of TV viewership during the COVID pandemic

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“Age should be part of the same discussion when we talk about diversity and inclusion...marketers need to represent this audience in their creative.”

Peter Olsen, Exec VP, Ad Sales

Source: A+E Upfronts

A Fresh Take

Actionable Insights from VAB IMPACT Diversity Leadership Summit

Learnings from 30 industry leaders that will help us to think differently about how we create a more inclusive mindset at the workplace, in the industry and beyond.

Top Online Content Destinations

Top Online Content Destinations
Five Fast Facts

Nielsen TV Measurement During COVID

5 charts that explain Nielsen’s TV undercount and its implications.


A Fresh Take

Mind, Body & Media

How Consumers and Brands are Addressing Mental Health Together During COVID-19

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

Beyond the Headlines

The State of TV Today and the Opportunities of Tomorrow

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