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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Five Fast Facts

Behind Billions of Lost TV Impressions

See how the latest Nielsen audience undercount took nearly 30 billion ad impressions and $350 million worth of ads out of the TV marketplace – and how that is impacting advertisers and sellers.

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Driving DTC Forwward
Marketer FAQ

What Types of Content Are Diverse Audiences More Likely to Stream?

Answers to the most FAQs


A Fresh Take

Setting the Stage for 2022

Five trends the industry will be talking about.

Top Online Content Destinations

Driving DTC Forwward
Five Fast Facts

Opportunities in VOD Addressable

Learn more about ‘Video-on-Demand Dynamic Ad Insertion.

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Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

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“I think part of the core work of #DEI is getting people to be in a better relationship with each other around the topic of not only difference, but similarities.”

Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe

VAB IMPACT: DIVERSITY LEADERSHIP SUMMIT, "Commitment to Change"

Five Fast Facts

For the Love of Gaming

Learn more about gaming’s massive popularity and how it allows marketers to connect with audiences beyond GenZ and male millennials.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

An American Phenomenon: The Growing Influence and Value of Asian American Consumers

A Fresh Take on a fast growing, lucrative audience.


A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming

Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

How to Connect with Hispanic Consumers Through Streaming

Looking for new customers? Discover how to connect with a trillion-dollar, brand-loyal audience.

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VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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