TV Upfront Historical primetime CPMs
For VAB members-only, historical broadcast and cable primetime CPMs
The Consumer Connection
Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content
How can cinema deliver desirable audiences for my brand?
Learn how the premium video power of the movies drives highly valuable consumers to theaters thus creating targeted opportunities for marketers. Also included is an analysis of how these desirable audiences drive business across restaurants, travel, streaming, finance, retail and more
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Search our library“We're proud of the industry and its shift towards cross-platform innovation, as we go into a world that requires having measurement of all different screens as opposed to just the one that's in our living room.”
Roseann Montenes, SVP, Audience Innovation and Alternative Currency, A+E Networks
VAB INSPIRE Series: The State of TV Measurement 2023
Welcome to TV – First Half 2023
New advertisers injected fresh investment into national TV in the first half of the year. Learn more about these 127 advertisers across 46 product categories that spent a combined $475.4 million to build their brand
In a League of Their Own
Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands
The Credibility Crisis
Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships
The Passion of the Cinema
Learn how brands can tap into people’s excitement of premium video to deliver scale, immediacy, cultural connection and strong engagement + an exclusive ‘Barbenheimer‘ case study
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