How can being more authentic and culturally relevant in my advertising strategy lead to incremental impact?
Many brands want to ensure their marketing and advertising strategies are culturally nuanced and reflective of diverse identities. This panel discussion with top brand leaders brings you the valuable insights of those who are seeing incremental impact on brand growth through those deep rooted strategies – they offer guidance on how to champion diversity and inspire change.
How can my organization demonstrate its commitment to advancing diversity & inclusion?
Many companies want to ensure they foster an inclusive environment but aren’t sure how to begin. This panel discussion brings you the valuable insights of those who’ve done it – they offer practical guidance as to how organizations can ensure working environments are inclusive, champion diversity and inspire change.
5 Reasons Why Marketers Spend Billions in Linear TV
Why Linear TV ads drive brand growth.
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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
What is Convergent TV and what opportunities does it present to marketers?
4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.
The importance of authentic multicultural representation in media
Hear from real people and read their experiences
Engaging the ‘Sophisticates’ at the Cinema
Using Cinema to engage influential adults aged 25-44
Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
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