A Silver Lining
2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+
Direct-to-Consumer Historical TV Spend Advertiser List
VAB Member Exclusive: View the TV spend of over 590 DTC brands based on VAB customized categories for 2013 – 2022
Left to Your Own Devices – June 2023
The latest stats on device usage, such as average audience size, reach and time spent on devices like TV, mobile, tablet, radio and more
The Truth About CTV Ad Fraud
Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
At the Movies - 15 Reasons to Include Cinema Within a Video Ad Campaign
How cinema advertising delivers on 15 important campaign KPIs like scale, quality, attention, receptivity and more
Welcome to TV - Full Year 2022
Learn more about the 303 new advertisers across 71 product categories that invested over $1.3 Billion in national TV in 2022
TV Upfront Historical CPMs
For VAB members-only, historical broadcast and cable primetime CPMs
Staying Current on Streaming – June 2023
The latest data on connected TV consumer behaviors. See how consumers are using their connected devices to consume content as the ecosystem continues to grow.
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