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Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

A Fresh Take

6 Strategies for Developing Inclusive Campaigns That Drive Outcomes

Build deeper connections with all consumers and generate stronger engagement

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A Fresh Take

7 Ways for Brands to Successfully Engage Diverse Audiences

Guidance to develop more effective and inclusive marketing strategies.


A Fresh Take

It’s the Most Opportune Time of the Year

Learn why consumers’ holiday spirit triumphs over economic uncertainty. Get a peek at their holiday shopping plans, which product categories are primed to be the hottest (and most competitive) and which consumer groups hold the most opportunity.

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Marketer FAQ

How will engaging Hispanic shoppers help me win the holiday season?

Learn why Hispanic consumers hold the key to holiday sales. Get a peek at their holiday shopping plans and be inspired with strategies to best engage them.

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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”

Josh Chasin, Chief Measurability Officer, VideoAmp

Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”

A Fresh Take

5 Reasons Why Marketers Spend Billions in Linear TV

Why Linear TV ads drive brand growth.

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Marketer FAQ

What is Convergent TV and what opportunities does it present to marketers?

4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.


Marketer FAQ

The importance of authentic multicultural representation in media

Hear from real people and read their experiences

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Top Online Content Destinations
A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’

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