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Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Five Fast Facts

Nielsen TV Measurement During COVID

5 charts that explain Nielsen’s TV undercount and its implications

We're Going Live

Driving DTC Forwward
A Fresh Take On

Mind, Body & Media

How Consumers and Brands Are Addressing Mental Health Together During COVID-19

Five Fast Facts

VAB’s Setting the Screens Week

Daily ‘Five Fast Facts’ on The Evolving Video Streaming Landscape Content Engagement and The Ad Opportunity in Premium Digital Video

Top Online Content Destinations

Driving DTC Forwward
A Fresh Take On

Beyond the Headlines

The State of TV Today and the Opportunities of Tomorrow

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“Age should be part of the same discussion when we talk about diversity and inclusion...marketers need to represent this audience in their creative.”

Peter Olsen, Exec VP, Ad Sales

Source: A+E Upfronts

Five Fast Facts

Five Fast Facts on Paramount+

In this Five Fast Facts we tell you what you need to know about this new streaming service and how it might influence your marketing approach.

Top Online Content Destinations

Top Online Content Destinations
Insights Report

Engaging Black Consumers

In this A Fresh Take On we shine a light on Black consumers’ significant spending power and offer marketers specific ways to best engage them. From creative messaging to media mix to programming, we share with you what’s proven to be the most meaningful and likely to drive business outcomes.


Quick Hitter

We're Going Live

Audiences are streaming video more than ever. During COVID-19, video streaming became a daily activity for nearly half of the adult population. In this report, we look at the rise of live-streamed events and the opportunities for marketers as consumers begin to virtually enjoy events they ordinarily would have attended live. The continuous need for content is driving audiences to expand video viewing behaviors. This translates to additional reach across more audiences than ever.

Top Online Content Destinations

Top Online Content Destinations
Insights Report

The Best Seats in the House: Recreating The Gameday Sports Experience at Home

As regulations prohibit in person spectating, the question marketers naturally ask is where do fans prefer to watch live sports? Where are they most engaged and attentive – and where are they most likely to take action after seeing my brand message?

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