Just Released! Analysis of the 313 First Time TV Advertisers that Spent $1.4 Billion in 2023
View the economic factors that guided these bold advertisers, which categories they’re in (ranked by spend level), and the brand building strategies they employed
15 Must-Know Trends in Streaming
Revisiting our predictions - A refresh of the 15 streaming trends impacting marketing strategies in 2024
TV Upfront Historical primetime CPMs
For VAB members-only, historical broadcast and cable primetime CPMs
10 Acts of Attention By a Moviegoer
Explore how movie magic begins long before the trip to the theatre! This journey from awareness and anticipation through showtime and “after show” creates a prime opportunity for advertisers and shows the excitement consumers have for the movies!
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“We're proud of the industry and its shift towards cross-platform innovation, as we go into a world that requires having measurement of all different screens as opposed to just the one that's in our living room.”
Roseann Montenes, SVP, Audience Innovation and Alternative Currency, A+E Networks
VAB INSPIRE Series: The State of TV Measurement 2023
How can cinema deliver desirable audiences for my brand?
Learn how the premium video power of the movies drives highly valuable consumers to theaters thus creating targeted opportunities for marketers. Also included is an analysis of how these desirable audiences drive business across restaurants, travel, streaming, finance, retail and more
Welcome to TV – First Half 2023
New advertisers injected fresh investment into national TV in the first half of the year. Learn more about these 127 advertisers across 46 product categories that spent a combined $475.4 million to build their brand
In a League of Their Own
Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands
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