An American Phenomenon: The Growing Influence and Value of Asian American Consumers
A Fresh Take on a fast growing, lucrative audience.
Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming
Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.
How to Connect with Hispanic Consumers Through Streaming
Looking for new customers? Discover how to connect with a trillion-dollar, brand-loyal audience.
Data-Driven Opportunities in a Cookieless World
Learn the additional options that marketers can use to motivate consumers to share their data in exchange for a better ad viewing.
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“I think part of the core work of #DEI is getting people to be in a better relationship with each other around the topic of not only difference, but similarities.”
Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe
VAB IMPACT: DIVERSITY LEADERSHIP SUMMIT, "Commitment to Change"
The Opportunities to Engage Adults 50+ in Streaming Video
Adults 50+ have become an increasingly viable audience for marketers to target through OTT.
The Growth of CTV Advertising
See how advertisers are using the CTV to achieve incremental reach and more business outcomes.
Actionable Insights from VAB IMPACT Diversity Leadership Summit
Learnings from 30 industry leaders that will help us to think differently about how we create a more inclusive mindset at the workplace, in the industry and beyond.
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