6 Strategies for Developing Inclusive Campaigns That Drive Outcomes
Build deeper connections with all consumers and generate stronger engagement
7 Ways for Brands to Successfully Engage Diverse Audiences
Guidance to develop more effective and inclusive marketing strategies.
It’s the Most Opportune Time of the Year
Learn why consumers’ holiday spirit triumphs over economic uncertainty. Get a peek at their holiday shopping plans, which product categories are primed to be the hottest (and most competitive) and which consumer groups hold the most opportunity.
How will engaging Hispanic shoppers help me win the holiday season?
Learn why Hispanic consumers hold the key to holiday sales. Get a peek at their holiday shopping plans and be inspired with strategies to best engage them.
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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
5 Reasons Why Marketers Spend Billions in Linear TV
Why Linear TV ads drive brand growth.
What is Convergent TV and what opportunities does it present to marketers?
4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.
The importance of authentic multicultural representation in media
Hear from real people and read their experiences
Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
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