What are the Business & Branding Benefits of Inclusive Marketing Campaigns?
Answers to the most FAQs
The importance of authentic multicultural representation in media
Hear from real people and read their experiences
5 Reasons Why Marketers Spend Billions in Linear TV
Why Linear TV ads drive brand growth.
Engaging the ‘Sophisticates’ at the Cinema
Using Cinema to engage influential adults aged 25-44
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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
What is Convergent TV and what opportunities does it present to marketers?
4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.
How can I best use video to connect with influential Asian American consumers?
Take a closer look at the ways marketers can better engage with AAPI Audiences.
An American Phenomenon: The Growing Influence and Value of Asian American Consumers
A Fresh Take on a fast growing, lucrative audience.
Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
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