Discover
Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences through Video Streaming

Looking to drive incremental audience reach and engagement in a fragmented video landscape? This piece gives you a look at the nuanced video viewing behavior by ‘cord status’ and shows how a streaming component can make an incremental impact in a campaign.

We're Going Live

Driving DTC Forwward
A Fresh Take

How to Connect with Hispanic Consumers Through Streaming

Looking for new customers? Discover how to connect with a trillion-dollar, brand-loyal audience.


Five Fast Facts

Data-Driven Opportunities in a Cookieless World

Learn the additional options that marketers can use to motivate consumers to share their data in exchange for a better ad viewing.

Top Online Content Destinations

Driving DTC Forwward
A Fresh Take

How Audio Podcasts Complement Video Viewing

Learn about the incremental opportunities audio podcasts create for marketers to reach and engage consumers.

Looking for more?

Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

Search our library

“I think part of the core work of #DEI is getting people to be in a better relationship with each other around the topic of not only difference, but similarities.”

Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe

VAB IMPACT: DIVERSITY LEADERSHIP SUMMIT, "Commitment to Change"

Five Fast Facts

VAB Setting the Screens Week!

Check out Setting the Screens Week releases here.

Top Online Content Destinations

Top Online Content Destinations
Five Fast Facts

The Growth of CTV Advertising

See how advertisers are using the CTV to achieve incremental reach and more business outcomes.


A Fresh Take

Actionable Insights from VAB IMPACT Diversity Leadership Summit

Learnings from 30 industry leaders that will help us to think differently about how we create a more inclusive mindset at the workplace, in the industry and beyond.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

The Importance of Education & Training in Audience-Based Buying

A fresh take on embracing innovation with education.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more

Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Learn more