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Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

A Fresh Take

The Importance of Education & Training in Audience-Based Buying

A fresh take on embracing innovation with education.

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Driving DTC Forwward
Five Fast Facts

Data-Driven Opportunities in a Cookieless World

Learn the additional options that marketers can use to motivate consumers to share their data in exchange for better ad viewing.

A Fresh Take

How Audio Podcasts Complement Video Viewing

Learn about the incremental opportunities audio podcasts create for marketers to reach and engage consumers.

Top Online Content Destinations

Driving DTC Forwward
Five Fast Facts

The Growth of CTV Advertising

See how advertisers are using CTV to achieve incremental reach and more business outcomes.

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“I think part of the core work of #DEI is getting people to be in a better relationship with each other around the topic of not only difference, but similarities.”

Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe

VAB IMPACT: DIVERSITY LEADERSHIP SUMMIT, "Commitment to Change"

A Fresh Take

Quantifying TV Audiences

A look at the metrics that help quantify TV audiences as seen through the real-world example of TV viewership during the COVID pandemic.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

The Opportunities to Engage Adults 50+ in Streaming Video

Adults 50+ have become an increasingly viable audience for marketers to target through OTT.


A Fresh Take

Actionable Insights from VAB IMPACT Diversity Leadership Summit

Learnings from 30 industry leaders that will help us to think differently about how we create a more inclusive mindset at the workplace, in the industry and beyond.

Top Online Content Destinations

Top Online Content Destinations
Five Fast Facts

Nielsen TV Measurement During COVID

5 charts that explain Nielsen’s TV undercount and its implications.

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