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Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

A Fresh Take On

Beyond the Headlines: The State of TV Today and Opportunities of Tomorrow

What you need to know about TV's ability to drive impact and business growth today and how you can set your brand up to sustain that growth tomorrow.

We're Going Live

Driving DTC Forwward
Five Fast Facts

Five Fast Facts on Paramount+

In this Five Fast Facts we tell you what you need to know about this new streaming service and how it might influence your marketing approach.


A Fresh Take On

Lessons Brands Can Learn From 2020 Presidential Election Ad Spending

From media mix to flighting to investment level to geographic/local strategies, we’ll take a look at the formula that contributed to the outcome. In this quick A Fresh Take On, you’ll see success strategies that you can apply to your own brand marketing approach.

Top Online Content Destinations

Driving DTC Forwward
Five Fast Facts

Five Fast Facts on Triller

In this Five Fast Facts, we tell you what you need to know about this music and video sharing app and how it might influence your marketing approach.

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“Age should be part of the same discussion when we talk about diversity and inclusion...marketers need to represent this audience in their creative.”

Peter Olsen, Exec VP, Ad Sales

Source: A+E Upfronts

Insights Report

Engaging Black Consumers

AIn this A Fresh Take On we shine a light on Black consumers’ significant spending power and offer marketers specific ways to best engage them. From creative messaging to media mix to programming, we share with you what’s proven to be the most meaningful and likely to drive business outcomes.

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Top Online Content Destinations
Quick Hitter

We're Going Live

Audiences are streaming video more than ever. During COVID-19, video streaming became a daily activity for nearly half of the adult population. In this report, we look at the rise of live-streamed events and the opportunities for marketers as consumers begin to virtually enjoy events they ordinarily would have attended live. The continuous need for content is driving audiences to expand video viewing behaviors. This translates to additional reach across more audiences than ever..


Insights Report

The Best Seats in the House: Recreating The Gameday Sports Experience at Home

As regulations prohibit in person spectating, the question marketers naturally ask is where do fans prefer to watch live sports? Where are they most engaged and attentive – and where are they most likely to take action after seeing my brand message?

Top Online Content Destinations

Top Online Content Destinations
Video Series

Live Sports 2021: What's Next on TV A Video Leadership Webinar Series by VAB + Beet.tv, presented by Effectv

Live TV sports in 2020 has been deeply impacted by the pandemic with widespread delays, cancellations and big changes for fans at home and in arenas and stadiums. Through all this, live sports remains resilient as fans continue to be engaged.

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