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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Fast Facts

The Consumer Connection

Understand why consumers care deeply about the quality of content and their advertising experiences when it comes to brand consideration. Learn more about the positive ‘halo effect’ created by aligning your ads with high-quality video content

We're Going Live

Driving DTC Forwward
Fast Facts

After Further Review

…Ready For It? Examining NFL’s 2023 Season Viewership Growth


Marketer FAQ

How can cinema deliver desirable audiences for my brand?

Learn how the premium video power of the movies drives highly valuable consumers to theaters thus creating targeted opportunities for marketers. Also included is an analysis of how these desirable audiences drive business across restaurants, travel, streaming, finance, retail and more

Top Online Content Destinations

Driving DTC Forwward
Fast Facts

Welcome to TV – First Half 2023

New advertisers injected fresh investment into national TV in the first half of the year. Learn more about these 127 advertisers across 46 product categories that spent a combined $475.4 million to build their brand

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Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

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“We're proud of the industry and its shift towards cross-platform innovation, as we go into a world that requires having measurement of all different screens as opposed to just the one that's in our living room.”

Roseann Montenes, SVP, Audience Innovation and Alternative Currency, A+E Networks

VAB INSPIRE Series: The State of TV Measurement 2023

A Fresh Take

In a League of Their Own

Exploring the rising popularity of women’s sports and the advertising opportunities it presents for brands

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships


A Fresh Take

The Passion of the Cinema

Learn how brands can tap into people’s excitement of premium video to deliver scale, immediacy, cultural connection and strong engagement + an exclusive ‘Barbenheimer‘ case study

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

A Silver Lining

2-Part Series: Understanding the consumer value and exploring the video viewing habits of Adults 65+

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