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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Marketer FAQ

What are the Business & Branding Benefits of Inclusive Marketing Campaigns?

Answers to the most FAQs

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Driving DTC Forwward
Marketer FAQ

The importance of authentic multicultural representation in media

Hear from real people and read their experiences


A Fresh Take

5 Reasons Why Marketers Spend Billions in Linear TV

Why Linear TV ads drive brand growth.

Top Online Content Destinations

Driving DTC Forwward
A Fresh Take

Engaging the ‘Sophisticates’ at the Cinema

Using Cinema to engage influential adults aged 25-44

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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”

Josh Chasin, Chief Measurability Officer, VideoAmp

Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”

Marketer FAQ

What is Convergent TV and what opportunities does it present to marketers?

4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.

Top Online Content Destinations

Top Online Content Destinations
Marketer FAQ

How can I best use video to connect with influential Asian American consumers?

Take a closer look at the ways marketers can better engage with AAPI Audiences.


A Fresh Take

An American Phenomenon: The Growing Influence and Value of Asian American Consumers

A Fresh Take on a fast growing, lucrative audience.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’

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