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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Marketer FAQ

How can I best use video to connect with influential Asian American consumers?

In the spirit of May being Asian American and Pacific Islander Heritage Month, we are sharing the ways marketers can better engage with AAPI Audiences.

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Driving DTC Forwward
A Fresh Take

An American Phenomenon: The Growing Influence and Value of Asian American Consumers

In honor of AAPI Heritage Month, we explain the importance and influence of Asian-Americans, why they are such a lucrative group for marketers and how brands can authentically connect with them.


Marketer FAQ

Capturing the ‘Elusives’ at the Cinema

Using Cinema to find young, diverse, and cordless audiences

Top Online Content Destinations

Driving DTC Forwward
Five Fast Facts

The Growth of CTV Advertising

See how advertisers are using CTV to achieve incremental reach and more business outcomes

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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”

Josh Chasin, Chief Measurability Officer, VideoAmp

Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”

A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’

Top Online Content Destinations

Top Online Content Destinations
Webinar

WATCH NOW! Webinar: Adapting to a Converged TV World

VAB SVP, Director of Strategic Insights Jason Wiese joins TVSquared's Chief Strategy Officer Bob Ivins


A Fresh Take

Setting the Stage for 2022

5 Marketing Trends the Industry Will Be Talking About

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Top Online Content Destinations
A Fresh Take

Diversity, Equity, Inclusion & Belonging in Streaming

Learn about the unique opportunities for marketers to expand their audiences by authentically connecting with multicultural consumers.

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