The Importance of Education & Training in Audience-Based Buying
A fresh take on embracing innovation with education.
Data-Driven Opportunities in a Cookieless World
Learn the additional options that marketers can use to motivate consumers to share their data in exchange for better ad viewing.
How Audio Podcasts Complement Video Viewing
Learn about the incremental opportunities audio podcasts create for marketers to reach and engage consumers.
The Growth of CTV Advertising
See how advertisers are using CTV to achieve incremental reach and more business outcomes.
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“I think part of the core work of #DEI is getting people to be in a better relationship with each other around the topic of not only difference, but similarities.”
Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe
VAB IMPACT: DIVERSITY LEADERSHIP SUMMIT, "Commitment to Change"
Quantifying TV Audiences
A look at the metrics that help quantify TV audiences as seen through the real-world example of TV viewership during the COVID pandemic.
The Opportunities to Engage Adults 50+ in Streaming Video
Adults 50+ have become an increasingly viable audience for marketers to target through OTT.
Actionable Insights from VAB IMPACT Diversity Leadership Summit
Learnings from 30 industry leaders that will help us to think differently about how we create a more inclusive mindset at the workplace, in the industry and beyond.
Nielsen TV Measurement During COVID
5 charts that explain Nielsen’s TV undercount and its implications.
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