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Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Fast Facts

TV Upfront Historical CPMs

For VAB members-only, historical broadcast and cable primetime CPMs

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Driving DTC Forwward
Fast Facts

What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership

Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TV


Fast Facts

Setting the Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023

Top Online Content Destinations

Driving DTC Forwward
A Fresh Take

Engaging the 'Sophisticates' at the Cinema

In this release, you’ll see how this influential, cultured and social audience values premium experiences, like Cinema, so you can better understand how and when to target them at the theater.

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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”

Josh Chasin, Chief Measurability Officer, VideoAmp

Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”

A Fresh Take

7 Ways for Brands to Successfully Engage Diverse Audiences

Guidance to develop more effective and inclusive marketing strategies.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

Capturing the ‘Elusives’ at the Cinema

One of the challenges we consistently hear from marketers is how to reach "elusive" consumers - young, lucrative, cordless and multicultural. As movie theatres are filling seats at pre-pandemic levels, learn how the Cinema offers marketers opportunities to engage these consumers at scale.


Marketer FAQ

What is Convergent TV and what opportunities does it present to marketers?

4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’

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