Beyond the Headlines: The State of TV Today and Opportunities of Tomorrow
What you need to know about TV's ability to drive impact and business growth today and how you can set your brand up to sustain that growth tomorrow.
Five Fast Facts on Paramount+
In this Five Fast Facts we tell you what you need to know about this new streaming service and how it might influence your marketing approach.
Lessons Brands Can Learn From 2020 Presidential Election Ad Spending
From media mix to flighting to investment level to geographic/local strategies, we’ll take a look at the formula that contributed to the outcome. In this quick A Fresh Take On, you’ll see success strategies that you can apply to your own brand marketing approach.
Five Fast Facts on Triller
In this Five Fast Facts, we tell you what you need to know about this music and video sharing app and how it might influence your marketing approach.
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“It's really being able to measure performance, but let's be clear, it's not just about performance, it's about lifetime value.”
Brian Norris, SVP, Direct to Scale & Commerce Partnerships, Ad Sales NBCUniversal
Source: VAB IMPACT Event
We're Going Live
Audiences are streaming video more than ever. During COVID-19, video streaming became a daily activity for nearly half of the adult population. In this report, we look at the rise of live-streamed events and the opportunities for marketers as consumers begin to virtually enjoy events they ordinarily would have attended live. The continuous need for content is driving audiences to expand video viewing behaviors. This translates to additional reach across more audiences than ever..
The Best Seats in the House: Recreating The Gameday Sports Experience at Home
As regulations prohibit in person spectating, the question marketers naturally ask is where do fans prefer to watch live sports? Where are they most engaged and attentive – and where are they most likely to take action after seeing my brand message?
Direct Effect: Driving Intent For Emerging DTC Brands
TV is instrumental in driving consumer action and growing customer bases. How do you drive hundreds of thousands of potential new customers to your brand’s digital platform? We take a look at 50 new DTC TV advertisers and analyze how instrumental advertising on TV has been in driving consumer action and building customer bases. As we’ve seen in our other attribution reports, the effect that TV spend has on website traffic for advertisers is astounding.
Live Sports 2021: What's Next on TV A Video Leadership Webinar Series by VAB + Beet.tv, presented by Effectv
Live TV sports in 2020 has been deeply impacted by the pandemic with widespread delays, cancellations and big changes for fans at home and in arenas and stadiums. Through all this, live sports remains resilient as fans continue to be engaged.
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