TV Upfront Historical CPMs
For VAB members-only, historical broadcast and cable primetime CPMs
What’s the Spread? Understanding the Impact of Streaming Exclusivity on NFL Viewership
Data and analysis comparing the NFL viewership of streaming-only games vs. those on linear TV
Setting the Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023
The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023
Engaging the 'Sophisticates' at the Cinema
In this release, you’ll see how this influential, cultured and social audience values premium experiences, like Cinema, so you can better understand how and when to target them at the theater.
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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”
Josh Chasin, Chief Measurability Officer, VideoAmp
Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”
7 Ways for Brands to Successfully Engage Diverse Audiences
Guidance to develop more effective and inclusive marketing strategies.
Capturing the ‘Elusives’ at the Cinema
One of the challenges we consistently hear from marketers is how to reach "elusive" consumers - young, lucrative, cordless and multicultural. As movie theatres are filling seats at pre-pandemic levels, learn how the Cinema offers marketers opportunities to engage these consumers at scale.
What is Convergent TV and what opportunities does it present to marketers?
4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.
Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming
Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
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