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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Fast Facts

Setting the Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023

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Driving DTC Forwward
A Fresh Take

6 Strategies for Developing Inclusive Campaigns That Drive Outcomes

Build deeper connections with all consumers and generate stronger engagement


A Fresh Take

7 Ways for Brands to Successfully Engage Diverse Audiences

Guidance to develop more effective and inclusive marketing strategies.

Top Online Content Destinations

Driving DTC Forwward
A Fresh Take

5 Reasons Why Marketers Spend Billions in Linear TV

Why Linear TV ads drive brand growth.

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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”

Josh Chasin, Chief Measurability Officer, VideoAmp

Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”

Marketer FAQ

Learn why Hispanic consumers hold the key to holiday sales. Get a peek at their holiday shopping plans and be inspired with strategies to best engage them.

Learn why Hispanic consumers hold the key to holiday sales. Get a peek at their holiday shopping plans and be inspired with strategies to best engage them.

Top Online Content Destinations

Top Online Content Destinations
Marketer FAQ

What is Convergent TV and what opportunities does it present to marketers?

4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.


Marketer FAQ

The importance of authentic multicultural representation in media

Hear from real people and read their experiences

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’

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