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Discover

Breakthrough insights that make a meaningful impact

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

A Fresh Take

5 Reasons Why Marketers Spend Billions in Linear TV

Why Linear TV ads drive brand growth.

We're Going Live

Driving DTC Forwward
A Fresh Take

Engaging the ‘Sophisticates’ at the Cinema

Using Cinema to engage influential adults aged 25-44.


Marketer FAQ

New demographic and buying style data on the LGBTQ+ community.

In honor of Pride Month, we're sharing the latest data and trends on the growing, diverse LGBTQ+ community to give you a deeper understanding of them as consumers and the opportunity to better engage them.

Top Online Content Destinations

Driving DTC Forwward
Marketer FAQ

What is Convergent TV and what opportunities does it present to marketers?

4-part insights series on how to plan, buy, and measure Convergent TV campaigns more effectively.

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“Progress isn’t owned by a single company, and if the internet age has taught us anything it is that innovation isn’t either.”

Josh Chasin, Chief Measurability Officer, VideoAmp

Broadcasting+Cable OP-ED, "Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies”

Marketer FAQ

How can I best use video to connect with influential Asian American consumers?

Take a closer look at the ways marketers can better engage with AAPI Audiences.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

An American Phenomenon: The Growing Influence and Value of Asian American Consumers

We explain the importance and influence of Asian-Americans, why they are such a lucrative group for marketers and how brands can authentically connect with them.


A Fresh Take

Capturing the ‘Elusives’ at the Cinema

Using Cinema to find young, diverse, and cordless audiences.

Top Online Content Destinations

Top Online Content Destinations
A Fresh Take

Reaching ‘Corded’ and ‘Cordless’ Audiences Through Video Streaming

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’.

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