Exploring the Rising Popularity of Women’s Sports and the Advertising Opportunities it Presents for Brands

“Women’s sports is more than a moment, it’s a movement” – Aerial Powers, WNBA Athlete, Advertising Week NY 2023

In recent years, viewership of women's sports has experienced an extraordinary surge, propelled by heightened interest, extensive media coverage, intensified competition, and the emergence of highly marketable star athletes.

This surge in viewership has driven increased demand for women's sports programming across a variety of audiences and levels of fandom. This analysis will demonstrate the value of women’s sports and its growing audience:

• Reach men, women and younger audiences: 84% of sports fans are interested in watching women’s sports
• Capture engaged audiences: Total time spent viewing women’s live sporting events increased 32% from 2018 to 2022
• Build brand presence in superior ad environments: Women’s sports offer brand safety in a less saturated ad environment at lower costs than men’s sports

Download now to equip yourself with key stats and data on the exciting opportunities for brands and learn from exclusive case studies highlighting brand success from NCAA Women’s March Madness and the FIFA Women’s World Cup.