As regulations prohibit in person spectating, the question marketers naturally ask is where do fans prefer to watch live sports? Where are they most engaged and attentive – and where are they most likely to take action after seeing my brand message?
To answer that question, a VAB custom study has quantified where and how fans prefer to watch sports. For many reasons, fans prefer to watch live sports at home and are highly attentive. Why is this important to marketers? Because it means that across ages, genders and ethnicities, that in-home sports viewership is a strong reach and engagement platform that drives consumer to take action with your brand.
What You'll Learn:
To learn more about where, how, and why viewers watch live sports, download the Best Seats in the House insights report below.