Turning complex data into clear takeaways

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

The VAB Top 10

A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach

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What Is?

What Is Audience-Based Buying?

This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach to be audience-first. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.


Untangling Terminology Within Streaming

To learn about various devices, tech terms, content forms and more, we define the latest terminology that can help marketers understand this ever-evolving industry. In this quick Untangling, we simplify the frequently used terms to provide a comprehensive glossary that will help inform your marketing strategies.

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Webinar Series

The Five Things You Need to Know: Member-Exclusive Sessions

A members-only series equipping you with the latest data, trends and insights to successfully navigate the marketplace and sell multiscreen TV.

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Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

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“There are now so many options [on where to watch shows] and if people aren’t thinking about TV differently, you’re going to miss a large portion of what’s available when you’re targeting marketers.”

Jo Kinsella, TVSquared President

VAB INSPIRE, “Realize the Power of Cross-Platform TV Advertising: Exploring the Roles of Measurement, Outcomes & Audience in the New Wave of TV”

Getting Started

Looking For Tools And Inspiration To Start Your Video Campaign?

Advertising on multiscreen video is proven to take your business or brand to the next level of success.

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Training Guide

Media and Marketing: Training Resources

Looking to brush up on the latest media trends, insights and opportunities? This training guide offers a host of resources - reports, webinars, videos and podcasts to help you and your team stay up to date and be prepare for what’s ahead.


Super Cinema Goers: Active Consumers, Super Spenders

The Power of Super Cinema Goers - The First to Head Back To The Movies. Our custom analysis showcased in this infographic demonstrates the consumer value of these movie-goers.

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Top Online Content Destinations
webinar Series

Local TV Trends 2020: Tips for Maximizing your Local Ad Spend

There’s been a massive shift away from ratings and toward impressions and performance as the new currency. And this past year, the local TV ad industry has been a huge part of that change. Listen to VAB and TVSquared discuss why local TV ad spend is increasing in this 5-part series.

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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