Simplify
Simplify

Turning complex data into clear takeaways

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

The VAB Top 10

Our 10 must-read insights charts of the 4th quarter

VAB’s 10 most popular charts to keep you up to date on brand safety, TV spend, women’s sports, ad fraud and more!

Top Online Content Destinations

Top Online Content Destinations
Making Sense of Measurement

VAB’s New Advanced Measurement Solutions Directory

This new reference guide is here to help all within the video ecosystem simplify and provide clarity in measurement solutions. Learn more about the topline capabilities of these 14 inaugural partners and view case studies that showcase their effectiveness across a range of KPIs.


What is? & Glossary

What is the Digital Video Supply Chain?

Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.

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Top Online Content Destinations
What is? & Glossary

What is Digital Ad Fraud

$84.2 billion in ad investment worldwide will be lost to fraud this year. We’re here to help protect your brand from legal, reputational and financial risk by giving you the tips and strategies you can use to mitigate ad fraud. You’ll also find over 40 definitions of important terms to educate yourself and facilitate conversations.

Looking for more?

Check out our extensive content library for the you need to make informed marketing and video strategy decisions.

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"TV is what anyone makes it to be. Video is what anyone makes it to be. Marketers have to start with the consumer and think about reach, attention, and impact."

Mike Law, US Chief Executive Officer, Carat USA

Advertising Week New York 2023

Making Sense of Measurement

What's the Deal with...?

A 5-part series on what you need to know about innovations and advancement in modern TV measurement.

Top Online Content Destinations

Top Online Content Destinations
Resources

DEIB Marketing Resources

This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.


Insights Center

VAB Audience-Based Buying Insights Center

The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.

Top Online Content Destinations

Top Online Content Destinations
Getting Started

Ready to grow your business?

Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.

You have questions. We have answers.

Get immediate access to our Insights library.

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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