What is Changing About TV Currency? – May 2023 Update
Understanding what the eventual retirement of C3 and C7 ratings mean for the industry.
What’s the Deal with Identity?
Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.
Our Top 10 insights charts of the 1st quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.
What is TV?
The traditional notion of what TV is no longer applies. We share the modern, expanded definition of TV, rooted in how consumers define it.
Looking for more?
Check out our extensive content library for the you need to make informed marketing and video strategy decisions.
Search our library
"The critical things moving forward are the acceleration of competition, more clarity, and the move away from one dimensional metrics."
Sean Cunningham, President & CEO, VAB
CIMM's 11th Annual Converged TV Measurement and Data Summit
Multicultural Marketing Resource Center
This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.
VAB Audience-Based Buying Insights Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.
5 Advertising Glossaries to Bolster Your Marketing Campaigns
Topics like Web3, Audience-Based Buying, Video Measurement, Streaming and Data
Ready to grow your business?
Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.
You have questions. We have answers.
Get immediate access to our Insights library.
Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn moreTransform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn more