What is the Digital Video Supply Chain?
Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts
What is Digital Ad Fraud
$84.2 billion in ad investment worldwide will be lost to fraud this year. We’re here to help protect your brand from legal, reputational and financial risk by giving you the tips and strategies you can use to mitigate ad fraud. You’ll also find over 40 definitions of important terms to educate yourself and facilitate conversations.
Our 10 must-read insights charts of the 3rd quarter
VAB’s 10 most popular charts to keep you up to date on ad fraud, shoppable TV, audience-based buying, older adults and more!
What's the Deal with...?
A 5-part series on what you need to know about innovations and advancement in modern TV measurement.
DEIB Marketing Resources
This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.
VAB Audience-Based Buying Insights Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.
What is TV?
The modern consumer's definition of TV
Ready to grow your business?
Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.
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