Simplifying Common Video Measurement Terminology
8-page glossary clarifying topics and terms
Our 10 must-read insights charts of the 1st quarter
VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.
Untangling Terminology Within Data, Identity & Privacy
Simplified terms and a comprehensive glossary
Multicultural Marketing Resource Center
This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.
VAB Audience-Based Buying Insights Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.
The 5 Things You Need to Know to Help You Sell - Winter 2021
In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the marketplace.
What Is Audience-Based Buying?
This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach to be audience-first. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.
Ready to grow your business?
Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.
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