Our Top 10 Charts of Q1
Quick-to-reference data and analysis on viewer engagement, video streaming, modern measurement solutions, ad transparency and more!
What is a Video Impression?
Understand the true value of video impressions and optimize your media buying strategy.
What is Brand Safety?
Learn how brand safety & suitability strategies are essential to maintaining a positive brand reputation and protecting a company’s revenue stream from losses that could be tied to inappropriate ad placements not aligned with a brand’s values and belief system.
VAB’s New Advanced Measurement Solutions Directory
This new reference guide is here to help all within the video ecosystem simplify and provide clarity in measurement solutions. Learn more about the topline capabilities of these 14 inaugural partners and view case studies that showcase their effectiveness across a range of KPIs.
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"TV is what anyone makes it to be. Video is what anyone makes it to be. Marketers have to start with the consumer and think about reach, attention, and impact."
Mike Law, US Chief Executive Officer, Carat USA
Advertising Week New York 2023
What is the Digital Video Supply Chain?
Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts.
What is Digital Ad Fraud
$84.2 billion in ad investment worldwide will be lost to fraud this year. We’re here to help protect your brand from legal, reputational and financial risk by giving you the tips and strategies you can use to mitigate ad fraud. You’ll also find over 40 definitions of important terms to educate yourself and facilitate conversations.
What's the Deal with...?
A 5-part series on what you need to know about innovations and advancement in modern TV measurement.
Ready to grow your business?
Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.
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