Simplify
Simplify

Turning complex data into clear takeaways

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Untangling

Simplifying Common Video Measurement Terminology

8-page glossary clarifying topics and terms

Top Online Content Destinations

Top Online Content Destinations
The VAB Top 10

Our 10 must-read insights charts of the 1st quarter

VAB’s 10 most popular charts to keep you up to date on trends, analysis and opportunities in video advertising.


Untangling

Untangling Terminology Within Data, Identity & Privacy

Simplified terms and a comprehensive glossary

Top Online Content Destinations

Top Online Content Destinations
Resources

Multicultural Marketing Resource Center

This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.

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Check out our extensive content library for the you need to make informed marketing and video strategy decisions.

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"The critical things moving forward are the acceleration of competition, more clarity, and the move away from one dimensional metrics."

Sean Cunningham, President & CEO, VAB

CIMM's 11th Annual Converged TV Measurement and Data Summit

Insights Center

VAB Audience-Based Buying Insights Center

The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.

Top Online Content Destinations

Top Online Content Destinations
Webinar Series

The 5 Things You Need to Know to Help You Sell - Winter 2021

In these 20-minute sessions we’ll prepare you with the essential data, trends and insights you need to know as you navigate the marketplace.


What Is?

What Is Audience-Based Buying?

This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach to be audience-first. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.

Top Online Content Destinations

Top Online Content Destinations
Getting Started

Ready to grow your business?

Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.

You have questions. We have answers.

Get immediate access to our Insights library.

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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Transform

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

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