What is the Digital Video Supply Chain?
Learn how to successfully navigate this complex supply chain with 5 key strategies and the definitions of over 50 important terms and concepts
What is Digital Ad Fraud
$84.2 billion in ad investment worldwide will be lost to fraud this year. We’re here to help protect your brand from legal, reputational and financial risk by giving you the tips and strategies you can use to mitigate ad fraud. You’ll also find over 40 definitions of important terms to educate yourself and facilitate conversations.
Our 10 must-read insights charts of the 3rd quarter
VAB’s 10 most popular charts to keep you up to date on ad fraud, shoppable TV, audience-based buying, older adults and more!
What's the Deal with...?
A 5-part series on what you need to know about innovations and advancement in modern TV measurement.
Looking for more?
Check out our extensive content library for the you need to make informed marketing and video strategy decisions.
Search our library
"The critical things moving forward are the acceleration of competition, more clarity, and the move away from one dimensional metrics."
Sean Cunningham, President & CEO, VAB
CIMM's 11th Annual Converged TV Measurement and Data Summit
DEIB Marketing Resources
This Resource Center is designed to help marketers develop inclusive marketing strategies. Its guides, reports, videos and infographics offer education on the unique media consumption behaviors of Black, Hispanic and Asian consumers and provide marketers with tangible, actionable insights.
VAB Audience-Based Buying Insights Center
The evolution from a demographic-based TV buying approach to an audience-based one can unlock billions in revenue for brands. So whether audience-buying is a core part of your strategy, you’re “testing and learning,” or if you haven’t yet bought this way, visit our Audience-Based Buying Insights Center to find the data, insights, key takeaways and real-world examples to help you execute your buys confidently and successfully.
Ready to grow your business?
Advertising on multiscreen video is proven to take your business or brand to the next level of success. Whether you are looking to increase website traffic, in-store traffic or both, multiscreen video showcases your message in a safe, engaging, high quality environment.
You have questions. We have answers.
Get immediate access to our Insights library.
Discover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn moreTransform
VAB provides innovative thinking to make a lasting impact on your brand’s growth.
Learn more