What Is Audience-Based Buying?
This 4-page read tells you what you need to know as you talk to clients or consider evolving your own buying approach to be audience-first. You’ll learn what audience-based buying is, why it’s important, what the industry is saying and what the future outlook is.
Untangling Terminology Within Streaming
To learn about various devices, tech terms, content forms and more, we define the latest terminology that can help marketers understand this ever-evolving industry. In this quick Untangling, we simplify the frequently used terms to provide a comprehensive glossary that will help inform your marketing strategies.
A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem
During COVID-19, video streaming became a daily activity for nearly half of the adult population.The continuous need for content is driving audiences to expand video viewing behaviors. This translates to additional reach across more audiences than ever.
The Five Things You Need to Know: Member-Exclusive Sessions
A members-only series equipping you with the latest data, trends and insights to successfully navigate the marketplace and sell multiscreen TV.
Looking For Tools And Inspiration To Start Your Video Campaign?
Advertising on multiscreen video is proven to take your business or brand to the next level of success.
Media and Marketing: Training Resources
Looking to brush up on the latest media trends, insights and opportunities? This training guide offers a host of resources - reports, webinars, videos and podcasts to help you and your team stay up to date and be prepare for what’s ahead.
Super Cinema Goers: Active Consumers, Super Spenders
The Power of Super Cinema Goers - The First to Head Back To The Movies. Our custom analysis showcased in this infographic demonstrates the consumer value of these movie-goers.
Local TV Trends 2020: Tips for Maximizing your Local Ad Spend
There’s been a massive shift away from ratings and toward impressions and performance as the new currency. And this past year, the local TV ad industry has been a huge part of that change. Listen to VAB and TVSquared discuss why local TV ad spend is increasing in this 5-part series.
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