An Insider’s Look at Marketers’ TV Buying Strategies
Why agencies and brand marketers are shifting to audience-based TV buying
Welcome to TV: $1.3 Billion in New TV Ad Spending From 283 Brands
Learn which new categories and brands are heating up and early indicators of their success.
Proven Strategies & Tactics In Audience-Based TV Buying: Success Stories Highlighted Through Real-World Case Studies
Be inspired by over 20 real-world examples of how brands are successfully implementing audience-first buys and achieving business success. See how brands from categories like auto, CPG, QSR and health & wellness are driving KPIs such as incremental reach, website visits and in-store foot traffic.
Ageism in Media Buying: The $4 Trillion Missed Opportunit
Moving the industry towards an audience-first buying mindset is one of our shared priorities for 2021 and beyond. As part of our commitment to educating marketers and advocating for this shift, We are pleased to share with you this article published in AW360, Ageism in Media Buying: The $4 Trillion Missed Opportunity.
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“For a sophisticated marketer, now is not the time to cut, now is not the time to play it safe, Now is absolutely the time to invest in the simple principles like making sure that your share of voice eclipses your share of market.”
Sean Cunningham, VAB President & CEO
The Halo Effect: TV as a Growth Engine
How can brands enhance their reputation, legitimize product or service offerings and target prospective customers? Through TV as the growth engine to drive measurable results across all life stages.
Do The Right Thing: How Diversity and Inclusion Drives Brand Outcomes
In this refreshed guide, A Matter of Principle: Reassessing Your Strategy in Today’s Environment, we have revisited these 10 principles in the context of the current climate to offer you specific guidance on how they can be applied to decision-making today. Each principle is supported by data, case studies and real-world examples.
A Matter of Principle
In our marketer’s guide, A Matter of Principle, we shared 10 marketing principles proven to drive business and brand growth. Since its release just a few months ago, the world has shifted. In addition to a global pandemic and economic uncertainty, the deep-rooted issue of systemic racism and demand for inclusivity have rightly come to the forefront of our industry.
Keep Calm and Advertise On
The question we hear from brand marketers over and over is “Should I continue to spend during this economic crisis?” Brand marketing teams and agencies play a crucial role in advocating for campaigns and budgets to their finance and company leadership.
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