JUST RELEASED! The Secret of My Success
Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories such as Travel, Men’s Health, Home Goods & Services, Apparel & Accessories, Real Estate and Beauty, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.
‘Delayed Adulthood’: How Younger & Older Generations Are Achieving Life Milestones at Their Own Pace
As buying power shifts, a modern targeting approach is more important than ever.
Do The Right Thing: How Diversity and Inclusion Drives Brand Outcomes
In this refreshed guide, A Matter of Principle: Reassessing Your Strategy in Today’s Environment, we have revisited these 10 principles in the context of the current climate to offer you specific guidance on how they can be applied to decision-making today. Each principle is supported by data, case studies and real-world examples.
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How Culturally Relevant Video Content Drives Action By Multicultural Audiences
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“We want to celebrate more of the humanity that exists and we need to tell the stories because it's the only way to fight and combat some of the bias that we all absorb in our heads that we learned as we grew up in this world.”
Shelly McNamara, Chief Equality & Inclusion Officer, P&G
VAB IMPACT: Diversity Leadership Summit, A Fireside Chat: Authenticity Demands Choice, The Path to Honest LeadershipA top-line view of how the industry is adopting audience-based buying
An insider’s look at an audience-first TV approach
An Insider’s Look at Marketers’ TV Buying Strategies
Why agencies and brand marketers are shifting to audience-based TV buying.
Proven Strategies & Tactics In Audience-Based TV Buying
Success Stories Highlighted Through Real-World Case Studies
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