Transform
Transform

Revolutionizing the way you approach marketing strategy

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Impact in Action

Welcome to TV – 1st Half 2021

There was $465 million in new TV ad spending from 162 brands. Learn who those brands are and which categories are growing more competitive.

Top Online Content Destinations

Top Online Content Destinations
Impact in Action

Stream On

Through 23 case studies across 15 different product categories such as automotive, retail, home appliance, pharmaceutical and financial, we answer the most frequently asked marketer questions about the effectiveness of streaming video. These real-world examples show how marketers can use their streaming campaigns to deliver business outcomes like incremental reach, in-store traffic, website visits and sales. We also share the 8 best practices marketers follow in developing business-driving streaming campaigns.


Marketer's Guide

The Secret of My Success

Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories such as Travel, Men’s Health, Home Goods & Services, Apparel & Accessories, Real Estate and Beauty, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

'Delayed Adulthood’: How Younger & Older Generations Are Achieving Life Milestones at Their Own Pace

As buying power shifts, a modern targeting approach is more important than ever.

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Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

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“We want to celebrate more of the humanity that exists and we need to tell the stories because it's the only way to fight and combat some of the bias that we all absorb in our heads that we learned as we grew up in this world.”

Shelly McNamara, Chief Equality & Inclusion Officer, P&G

VAB IMPACT: Diversity Leadership Summit, A Fireside Chat: Authenticity Demands Choice, The Path to Honest Leadership
Marketer's Guide

Audience Migration in Context

Leveraging Population Shifts To Unlock $4 Trillion In Buying Power

Top Online Content Destinations

Top Online Content Destinations
Marketer's FAQ

Unlocking the $4 Trillion Opportunity – Engaging Adults 50+

Answering your FAQs with our Insights


Impact in Action

Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies

Top Online Content Destinations

Top Online Content Destinations
Impact In Action

Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands

You have questions. We have answers.

Get immediate access to our Insights library.

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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