Today’s Innovations in TV Measurement Q4
In the fourth release of our quarterly series, we share 8 case studies from industry innovators across 7 product categories along with considerations marketers can use as they evaluate and add solutions to their plans.
Welcome to TV – 1st Half 2022
Learn more about the 133 new advertisers across 47 product categories that invested $414 million in national TV in 2022.
You Oughta Know
One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? Nine reasons to re-think how you measure video.
The FAST and the Curious
4-part series answering common questions about Free Ad-Supported Streaming TV.
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“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”
Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal
CIMM's 11th Annual Converged TV Measurement and Data Summit
Under Pressure: 6 Marketing Strategies to Successfully Navigate Your Brand Through Inflation
As consumers struggle with the price sensitivities of inflation, many marketers are wondering how to protect their brands and maintain relevance. This guide offers marketers the 6 strategies to navigate this period. See what consumers are saying about how inflation is impacting their buying choices, and learn how to adapt your messaging, media and investment strategies to best resonate with them, and protect your bottom line.
Today’s Innovations in TV Measurement Q3 Release
In this third release of our quarterly series, we share case studies across 5 product categories with an emphasis on category-specific guidance and best practices.
The State of TV Measurement
5 Days of Conversations on the Current State & the Future of Modern Measurement
Today’s Innovations in TV Measurement Q2 Release
In this second release of our quarterly series, we share 15 case studies across 10 product categories including tech, beverages, beauty and healthcare. You’ll see how brands used modern measurement to improve brand perception, optimize targeting, manage frequency and drive conversions.
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