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Impact in Action

Today’s Innovations in TV Measurement Q4

In the fourth release of our quarterly series, we share 8 case studies from industry innovators across 7 product categories along with considerations marketers can use as they evaluate and add solutions to their plans.

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Impact in Action

Welcome to TV – 1st Half 2022

Learn more about the 133 new advertisers across 47 product categories that invested $414 million in national TV in 2022.


Marketer's Guide

You Oughta Know

One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? Nine reasons to re-think how you measure video.


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Marketer's Guide

The FAST and the Curious

4-part series answering common questions about Free Ad-Supported Streaming TV.

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“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”

Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal

CIMM's 11th Annual Converged TV Measurement and Data Summit

Marketer's Guide

Under Pressure: 6 Marketing Strategies to Successfully Navigate Your Brand Through Inflation

As consumers struggle with the price sensitivities of inflation, many marketers are wondering how to protect their brands and maintain relevance. This guide offers marketers the 6 strategies to navigate this period. See what consumers are saying about how inflation is impacting their buying choices, and learn how to adapt your messaging, media and investment strategies to best resonate with them, and protect your bottom line.

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Impact In Action

Today’s Innovations in TV Measurement Q3 Release

In this third release of our quarterly series, we share case studies across 5 product categories with an emphasis on category-specific guidance and best practices.


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The State of TV Measurement

5 Days of Conversations on the Current State & the Future of Modern Measurement

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Impact in Action

Today’s Innovations in TV Measurement Q2 Release

In this second release of our quarterly series, we share 15 case studies across 10 product categories including tech, beverages, beauty and healthcare. You’ll see how brands used modern measurement to improve brand perception, optimize targeting, manage frequency and drive conversions.

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VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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