Transform
Transform

Revolutionizing the way you approach marketing strategy

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Marketer FAQ

Is Equity-Building Important for Niche Brands?

Answering questions about the power of multiscreen TV for niche brands

Top Online Content Destinations

Marketer FAQ

Can multiscreen TV be effective for brands with niche audiences?

Answering questions about the power of multiscreen TV for niche brands


Marketer's Guide

Let it Grow

Understanding the importance of brand-building for niche marketers


Top Online Content Destinations
Impact in Action

Let's Get Down to Business

How brand-building drives outcomes for innovative B2B advertisers

Looking for more?

Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.

Search our library

“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”

Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal

CIMM's 11th Annual Converged TV Measurement and Data Summit

Impact in Action

Today’s Innovations in TV Measurement Q4

In the fourth release of our quarterly series, we share 8 case studies from industry innovators across 7 product categories along with considerations marketers can use as they evaluate and add solutions to their plans.

Top Online Content Destinations

Top Online Content Destinations
Impact In Action

Welcome to TV – 1st Half 2022

Learn more about the 133 new advertisers across 47 product categories that invested $414 million in national TV in 2022.


Marketer's Guide

You Oughta Know

One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? Nine reasons to re-think how you measure video.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

The FAST and the Curious

4-part series answering common questions about Free Ad-Supported Streaming TV.

You have questions. We have answers.

Get immediate access to our Insights library.

Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

Learn more

Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

Learn more