Unlocking the $4 Trillion Opportunity – Engaging Adults 50+
Immediate business growth lies within a consumer segment most brands are not targeting. Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. We’re providing quick and insightful answers to 4 of the most frequently asked questions about the lucrative opportunity of adults 50+.
VAB INSPIRE: Online Webinar Learning Series
During this webinar, you’ll learn that by taking an audience-based approached and opening media buying to all adults, focusing on interests and behaviors rather than age, marketers can unlock access to consumers spending nearly $4 trillion annually.
Ageism in Media Buying: The $4 Trillion Missed Opportunity
Moving the industry towards an audience-first buying mindset is one of our shared priorities for 2021 and beyond. As part of our commitment to educating marketers and advocating for this shift, We are pleased to share with you this article published in AW360, Ageism in Media Buying: The $4 Trillion Missed Opportunity.
VAB Halo Week
Our recently released marketer’s guide, The Halo Effect: TV as a Growth Engine, created in partnership with Effectv, illustrated the ability of TV to drive business outcomes for a variety of brands, particularly early in their life stages.
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“The last nine months saw an acceleration of viewing behaviors that realistically would have taken two to three years. When consumers got sheltered in place, they turned to television”
Danielle DeLauro, EVP, VAB
The Halo Effect: TV as a Growth Engine
How can brands enhance their reputation, legitimize product or service offerings and target prospective customers? Through TV as the growth engine to drive measurable results across all life stages.
Do The Right Thing: How Diversity and Inclusion Drives Brand Outcomes
In this refreshed guide, A Matter of Principle: Reassessing Your Strategy in Today’s Environment, we have revisited these 10 principles in the context of the current climate to offer you specific guidance on how they can be applied to decision-making today. Each principle is supported by data, case studies and real-world examples.
A Matter of Principle
In our marketer’s guide, A Matter of Principle, we shared 10 marketing principles proven to drive business and brand growth. Since its release just a few months ago, the world has shifted. In addition to a global pandemic and economic uncertainty, the deep-rooted issue of systemic racism and demand for inclusivity have rightly come to the forefront of our industry.
Keep Calm and Advertise On
The question we hear from brand marketers over and over is “Should I continue to spend during this economic crisis?” Brand marketing teams and agencies play a crucial role in advocating for campaigns and budgets to their finance and company leadership.
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