Shortening the Path to Purchase
How new opportunities in Shoppable TV are igniting viewer engagement and brand performance.
Reaching the Right Audiences
Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.
Looking for more?
Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.
Search our library
“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”
Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal
CIMM's 11th Annual Converged TV Measurement and Data Summit
How can businesses use TV advertising to build customer relationships?
See how businesses are utilizing TV to build customer relationships and how this drives KPIs like increased attention, consideration and website visits.
Unlocking Brand Growth with Audience-Based Buying
A fresh look at how marketers are adopting innovative TV strategies
25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel
How does audience-based TV buying drive results for my brand?
See how brands are successfully leveraging the key benefits of audience-based TV campaigns to drive business results
You have questions. We have answers.
Get immediate access to our Insights library.
Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn moreDiscover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn more