Is Equity-Building Important for Niche Brands?
Answering questions about the power of multiscreen TV for niche brands
Can multiscreen TV be effective for brands with niche audiences?
Answering questions about the power of multiscreen TV for niche brands
Let's Get Down to Business
How brand-building drives outcomes for innovative B2B advertisers
Looking for more?
Check out our extensive content library for the resources you need to make informed marketing and video strategy decisions.
Search our library
“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”
Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal
CIMM's 11th Annual Converged TV Measurement and Data Summit
Today’s Innovations in TV Measurement Q4
In the fourth release of our quarterly series, we share 8 case studies from industry innovators across 7 product categories along with considerations marketers can use as they evaluate and add solutions to their plans.
Welcome to TV – 1st Half 2022
Learn more about the 133 new advertisers across 47 product categories that invested $414 million in national TV in 2022.
You Oughta Know
One of the most exciting innovations in advertising is the promise of true cross-platform video measurement. But an inherent question in “tallying up” total video campaign impressions is this: When measuring campaigns, should all impressions be treated equally, or should some be valued more highly than others based on their ability to deliver outsized impact? Nine reasons to re-think how you measure video.
The FAST and the Curious
4-part series answering common questions about Free Ad-Supported Streaming TV.
You have questions. We have answers.
Get immediate access to our Insights library.
Simplify
VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.
Learn moreDiscover
VAB provides you with fresh insights that inspire new ways of approaching your media strategies.
Learn more