Transform
Transform

Revolutionizing the way you approach marketing strategy

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Marketer FAQ

Unlocking the $4 Trillion Opportunity – Engaging Adults 50+

Immediate business growth lies within a consumer segment most brands are not targeting. Adults over 50 represent nearly half the adult population and represent 4 out of every 10 dollars spent in the U.S. We’re providing quick and insightful answers to 4 of the most frequently asked questions about the lucrative opportunity of adults 50+.

Top Online Content Destinations

Top Online Content Destinations
Webinar

VAB INSPIRE: Online Webinar Learning Series

During this webinar, you’ll learn that by taking an audience-based approached and opening media buying to all adults, focusing on interests and behaviors rather than age, marketers can unlock access to consumers spending nearly $4 trillion annually.


Op-Ed

Ageism in Media Buying: The $4 Trillion Missed Opportunity

Moving the industry towards an audience-first buying mindset is one of our shared priorities for 2021 and beyond. As part of our commitment to educating marketers and advocating for this shift, We are pleased to share with you this article published in AW360, Ageism in Media Buying: The $4 Trillion Missed Opportunity.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

VAB Halo Week

Our recently released marketer’s guide, The Halo Effect: TV as a Growth Engine, created in partnership with Effectv, illustrated the ability of TV to drive business outcomes for a variety of brands, particularly early in their life stages.

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“The last nine months saw an acceleration of viewing behaviors that realistically would have taken two to three years. When consumers got sheltered in place, they turned to television”

Danielle DeLauro, EVP, VAB

Marketer's Guide

The Halo Effect: TV as a Growth Engine

How can brands enhance their reputation, legitimize product or service offerings and target prospective customers? Through TV as the growth engine to drive measurable results across all life stages.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

Do The Right Thing: How Diversity and Inclusion Drives Brand Outcomes

In this refreshed guide, A Matter of Principle: Reassessing Your Strategy in Today’s Environment, we have revisited these 10 principles in the context of the current climate to offer you specific guidance on how they can be applied to decision-making today. Each principle is supported by data, case studies and real-world examples.


Marketer's Guide

A Matter of Principle

In our marketer’s guide, A Matter of Principle, we shared 10 marketing principles proven to drive business and brand growth. Since its release just a few months ago, the world has shifted. In addition to a global pandemic and economic uncertainty, the deep-rooted issue of systemic racism and demand for inclusivity have rightly come to the forefront of our industry.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

Keep Calm and Advertise On

The question we hear from brand marketers over and over is “Should I continue to spend during this economic crisis?” Brand marketing teams and agencies play a crucial role in advocating for campaigns and budgets to their finance and company leadership.

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Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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