How are small and medium-sized businesses growing through multiscreen TV?
See how these brands are increasing their customer base and website traffic
Unlocking Brand Growth with Audience-Based Buying
A fresh look at how marketers are adopting innovative TV strategies
25 Ways TV Grows Brands
Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel
What are the 7 key reasons advertisers launch TV campaigns?
See how brands are successfully leveraging the key benefits of TV campaigns to drive business results
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“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”
Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal
CIMM's 11th Annual Converged TV Measurement and Data Summit
How does audience-based TV buying drive results for my brand?
See how brands are successfully leveraging the key benefits of audience-based TV campaigns to drive business results
You Oughta Know - The Advertising Factors That Increase Awareness
Get a closer look at how advertising positively affects awareness and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
You Oughta Know - The Advertising Factors That Increase Sales
Get a closer look at how advertising positively affects sales and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns
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