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Transform

Revolutionizing the way you approach marketing strategy

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Marketer's Guide

Under Pressure: 6 Marketing Strategies to Successfully Navigate Your Brand Through Inflation

As consumers struggle with the price sensitivities of inflation, many marketers are wondering how to protect their brands and maintain relevance. This guide offers marketers the 6 strategies to navigate this period. See what consumers are saying about how inflation is impacting their buying choices, and learn how to adapt your messaging, media and investment strategies to best resonate with them, and protect your bottom line.

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Impact in Action

Today’s Innovations in TV Measurement Q2 Release

In this second release of our quarterly series, we share 15 case studies across 10 product categories including tech, beverages, beauty and healthcare. You’ll see how brands used modern measurement to improve brand perception, optimize targeting, manage frequency and drive conversions.


Impact In Action

Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies


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Impact in Action

Today’s Innovations in TV Measurement Q1 2022

A collection of 13 case studies across 10 product categories including automotive, QSR, CPG, pharmaceuticals and entertainment that take you step-by-step through how a brand applied modern measurement solutions to drive campaign success.

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“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”

Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal

CIMM's 11th Annual Converged TV Measurement and Data Summit

Marketer's Guide + Webinar

'Delayed Adulthood’: How Younger & Older Generations Are Achieving Life Milestones at Their Own Pace

As buying power shifts, a modern targeting approach is more important than ever. In honor of Older Americans Month, we're sharing more about the revenue opportunity with adults over 50 and the importance of a more modern audience-first targeting approach - one that emphasizes life stage, characteristics and habits.

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Impact in Action

Stream On

Through 23 case studies across 15 different product categories such as automotive, retail, home appliance, pharmaceutical and financial, we answer the most frequently asked marketer questions about the effectiveness of streaming video. These real-world examples show how marketers can use their streaming campaigns to deliver business outcomes like incremental reach, in-store traffic, website visits and sales. We also share the 8 best practices marketers follow in developing business-driving streaming campaigns.


Marketer's Guide

The Secret of My Success

Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories such as Travel, Men’s Health, Home Goods & Services, Apparel & Accessories, Real Estate and Beauty, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.

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Marketer's Guide

Audience Migration in Context

Leveraging Population Shifts To Unlock $4 Trillion In Buying Power

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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