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Transform

Revolutionizing the way you approach marketing strategies

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Marketer’s Guide

VAB’s New Year's Resolutions for Marketers - #4: Adopt Alternatives

Understand why leveraging and embracing modern measurement solutions will help you get the most out of your campaign dollars today and in the future.

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Marketer’s Guide

VAB's New Year’s Resolutions for Marketers - #3: Embrace Innovation

Understand why utilizing solutions like audience-based buying, interactive & shoppable TV ads and generative AI allows marketers to quickly adapt to emerging technologies and gain a competitive advantage through fresh and innovative solutions.


Marketer’s Guide

VAB's New Year’s Resolutions for Marketers - #2: Demand Transparency

Understand the risks of digital ad fraud and why fostering open dialogue and demanding accountability can help marketers safeguard their brand reputation and ensure the integrity and effectiveness of their campaigns.


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Marketer’s Guide

VAB's New Year’s Resolutions for Marketers - #1: Prioritize Quality

Understand why investing in high-quality video environments within advertising campaigns can help marketers drive KPIs like engagement, business outcomes and greater long term brand value.

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“Amidst the massive amount of change in the industry, everyone needs to control their own destiny. We have to make sure the marketer winds up with trading currency, measurement, and an environment that helps them connect with high-value identified audiences.”

Sean Cunningham, President & CEO, VAB

ARF AUDIENCExSCIENCE 2023

Marketer's Guide

Hidden Costs: Three Critical Business Risks of Digital Ad Fraud

Understand the serious financial, legal and reputational risks created by digital ad fraud tech through clear stats, unique insights and real-world examples.

Top Online Content Destinations

Top Online Content Destinations
Op-Ed

Marketers Must Take Back Their Power And Demand Platform Transparency

As one of the most highly capitalized companies in the world, Google is more than fully capable of making everything a marketer wants to see transparent and verifiable. Read the Forbes Agency Council Post by Sean Cunningham, President & CEO at VAB.


Marketer’s Guide

Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

Top Online Content Destinations

Top Online Content Destinations
Marketer’s Guide

Reaching the Right Audiences

Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.

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