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Transform

Revolutionizing the way you approach marketing strategies

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Marketer’s Guide

The 6 Key Ingredients for Success in Streaming Video

Your roadmap to success in streaming now. Learn how to engage viewers, ignite customer action, drive acquisition, mitigate churn and more.

Top Online Content Destinations

Marketer’s Guide

25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.


Marketer’s Guide

Exposing the truth on transparency and digital fraud issues plaguing our industry

See what marketers are saying about who’s responsible, why conflicting interests have allowed it to continue, and learn why they have the power to create a transparent and fair marketplace.


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Marketer’s Guide

VAB's New Year’s Resolutions for Marketers - #3: Embrace Innovation

Understand why utilizing solutions like audience-based buying, interactive & shoppable TV ads and generative AI allows marketers to quickly adapt to emerging technologies and gain a competitive advantage through fresh and innovative solutions.

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“Amidst the massive amount of change in the industry, everyone needs to control their own destiny. We have to make sure the marketer winds up with trading currency, measurement, and an environment that helps them connect with high-value identified audiences.”

Sean Cunningham, President & CEO, VAB

ARF AUDIENCExSCIENCE 2023

Marketer's Guide

VAB's New Year’s Resolutions for Marketers - #2: Demand Transparency

Understand the risks of digital ad fraud and why fostering open dialogue and demanding accountability can help marketers safeguard their brand reputation and ensure the integrity and effectiveness of their campaigns.

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Top Online Content Destinations
Marketer's Guide

VAB's New Year’s Resolutions for Marketers - #1: Prioritize Quality

Understand why investing in high-quality video environments within advertising campaigns can help marketers drive KPIs like engagement, business outcomes and greater long term brand value.


Marketer’s Guide

Hidden Costs: Three Critical Business Risks of Digital Ad Fraud

Understand the serious financial, legal and reputational risks created by digital ad fraud tech through clear stats, unique insights and real-world examples.

Top Online Content Destinations

Top Online Content Destinations
Marketer’s Guide

Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance.

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VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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