Transform
Transform

Revolutionizing the way you approach marketing strategy

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Marketer’s Guide

JUST RELEASED! The Secret of My Success

Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories such as Travel, Men’s Health, Home Goods & Services, Apparel & Accessories, Real Estate and Beauty, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

‘Delayed Adulthood’: How Younger & Older Generations Are Achieving Life Milestones at Their Own Pace

As buying power shifts, a modern targeting approach is more important than ever.


Marketer's Guide

Do The Right Thing: How Diversity and Inclusion Drives Brand Outcomes

In this refreshed guide, A Matter of Principle: Reassessing Your Strategy in Today’s Environment, we have revisited these 10 principles in the context of the current climate to offer you specific guidance on how they can be applied to decision-making today. Each principle is supported by data, case studies and real-world examples.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

Discover the Difference

How Culturally Relevant Video Content Drives Action By Multicultural Audiences

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“We want to celebrate more of the humanity that exists and we need to tell the stories because it's the only way to fight and combat some of the bias that we all absorb in our heads that we learned as we grew up in this world.”

Shelly McNamara, Chief Equality & Inclusion Officer, P&G

VAB IMPACT: Diversity Leadership Summit, A Fireside Chat: Authenticity Demands Choice, The Path to Honest Leadership
The VAB Top 10

A top-line view of how the industry is adopting audience-based buying

An insider’s look at an audience-first TV approach

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Top Online Content Destinations
Marketer's Guide

An Insider’s Look at Marketers’ TV Buying Strategies

Why agencies and brand marketers are shifting to audience-based TV buying.


Impact in Action

Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies

Top Online Content Destinations

Top Online Content Destinations
Impact In Action

Welcome to TV

$1.3 Billion in New TV Ad Spending From 283 Brands

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Simplify

VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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