Transform
Transform

Revolutionizing the way you approach marketing strategy

VAB provides innovative thinking to make a lasting impact on your brand’s growth.

Impact in Action

Welcome to TV - Full Year 2021

Learn more about the 315 new advertisers across 74 product categories that invested over $1.3 Billion in national TV in 2021

Top Online Content Destinations

Top Online Content Destinations
Impact in Action

Today’s Innovations in TV Measurement Q1 2022

A collection of 13 case studies across 10 product categories including automotive, QSR, CPG, pharmaceuticals and entertainment that take you step-by-step through how a brand applied modern measurement solutions to drive campaign success.


Marketer's Guide + Webinar

'Delayed Adulthood’: How Younger & Older Generations Are Achieving Life Milestones at Their Own Pace

As buying power shifts, a modern targeting approach is more important than ever. In honor of Older Americans Month, we're sharing more about the revenue opportunity with adults over 50 and the importance of a more modern audience-first targeting approach - one that emphasizes life stage, characteristics and habits.

Top Online Content Destinations

Top Online Content Destinations
Impact in Action

Stream On

Through 23 case studies across 15 different product categories such as automotive, retail, home appliance, pharmaceutical and financial, we answer the most frequently asked marketer questions about the effectiveness of streaming video. These real-world examples show how marketers can use their streaming campaigns to deliver business outcomes like incremental reach, in-store traffic, website visits and sales. We also share the 8 best practices marketers follow in developing business-driving streaming campaigns.

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“We’re heading into an entirely new measurement era where every second matters. And it’s our goal to transform this year to usher in new measurement to focus on advertisers and the ads.”

Kelly Abcarian, EVP, Measurement & Impact, NBCUniversal

CIMM's 11th Annual Converged TV Measurement and Data Summit

Resource Center

Audience-Based Buying Insights Center

Embracing change and innovation can be difficult. We’re here to help.

Top Online Content Destinations

Top Online Content Destinations
Marketer's Guide

The Secret of My Success

Through the analysis and case studies of 30 of the fastest-growing DTC brands across over 20 categories such as Travel, Men’s Health, Home Goods & Services, Apparel & Accessories, Real Estate and Beauty, you’ll learn the winning marketing strategies helping them to expand their customer base, increase website visits, and grow revenue.


Marketer's Guide

Audience Migration in Context

Leveraging Population Shifts To Unlock $4 Trillion In Buying Power

Top Online Content Destinations

Top Online Content Destinations
Impact In Action

Proven Strategies & Tactics In Audience-Based TV Buying

Success Stories Highlighted Through Real-World Case Studies

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VAB saves you time by bringing you the latest data with actionable takeaways to inform your future marketing plans.

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Discover

VAB provides you with fresh insights that inspire new ways of approaching your media strategies.

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