As we begin 2024, we are excited to kickoff the year by empowering marketers with the insights needed to create more effective and impactful marketing strategies for the year ahead.
In our NEW 4-part series, we have distilled the current media trends, innovative marketing opportunities and the proven, winning investment strategies of brands into 4 important pieces of guidance, or “resolutions”, for 2024.
The third resolution is to Embrace Innovation.
Why? By utilizing solutions like audience-based buying, interactive & shoppable TV ads and generative AI, marketers can quickly adapt to emerging technologies and gain a competitive advantage through fresh and innovative solutions.
Why is this important in 2024? A proactive approach ensures that marketers are not only keeping pace with the current marketplace but also anticipating future shifts, securing their position as industry leaders.
Check out the other resolutions that will help set you up for success in 2024:
VAB’s New Year's Resolutions for Marketers - #3: Embrace Innovation
Learn how utilizing innovative solutions can help marketers gain a competitive advantage
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