As we begin 2024, we are excited to kickoff the year by empowering marketers with the insights needed to create more effective and impactful marketing strategies for the year ahead.
In our NEW 4-part series, we have distilled the current media trends, innovative marketing opportunities and the proven, winning investment strategies of brands into 4 important pieces of guidance, or “resolutions”, for 2024.
The second resolution is to Demand Transparency.
Why? Because one of the most important practices you can put in place to protect your brand and help achieve your campaign’s KPIs is to demand transparency and accountability from all your media partners.
Why is this important in 2024? With cases of digital ad fraud bringing brand safety issues into sharp focus, marketers can take a vigilant approach to combatting the opaqueness of ad-tech walled gardens by fostering open dialogue and demanding accountability to safeguard their brand reputation and campaign effectiveness.
Check out the other resolutions that will help set you up for success in 2024:
VAB’s New Year's Resolutions for Marketers - #2: Demand Transparency
Learn why questioning your video ad partners is key to brand safety and business growth
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