As we begin 2024, we are excited to kickoff the year and empower marketers with analyses, insights and confidence to create more effective and impactful marketing strategies in the year ahead.
In our NEW 4-part series, we have distilled the current media trends, innovative marketing opportunities and the proven, winning investment strategies of brands into 4 important pieces of guidance, or “resolutions”, for 2024.
The first resolution is to Prioritize Quality.
Why? Because investing in campaigns that run in high-quality video content will drive higher engagement, increased business outcomes and greater long term brand value.
Why is this important in 2024? A high-quality ad environment has always been crucial for brands, however recent cases of digital ad fraud have once again pulled issues of transparency, content quality and brand safety into sharp focus. This makes the issue of quality increasingly important.
Check out the other resolutions that will help set you up for success in 2024:
VAB’s New Year's Resolutions for Marketers - #1: Prioritize Quality
Learn the importance of value when selecting video ad platforms
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