Shortening the Path to Purchase
Insights: Marketer's Guide

Shortening the Path to Purchase

Custom analysis that shows how new opportunities in Shoppable TV are igniting viewer engagement and brand performance

As advertisers look for new and innovative ways to engage their target audiences, more TV platforms are introducing modern ad formats featuring shoppable experiences to connect consumers directly to brands and stimulate conversions and sales

Pioneering brands are leveraging shifts in consumer behaviors like increased comfortability with ecommerce, rising adoption of digital payment methods and growth of ad-supported streaming to ignite viewer engagement.

Our analysis includes custom research highlighting how these interactive ad formats enhance TV as a high-performance channel for generating full-funnel outcomes and provides marketers with creative ways to reach their best customer prospects.

You’ll find examples of shoppable TV ad formats that are gaining traction, current levels of viewer awareness and engagement and case studies that showcase the outcomes that brands are achieving.

Become an expert in ‘shoppable’ by learning:

  • The value of shoppable ads for both viewers and marketers
  • How consumer behaviors have shaped the shoppable TV marketplace
  • Viewers’ familiarity with shoppable TV ads
  • The brand impact of shoppable TV ads
  • And more

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