What’s the Deal with Engagement?

Engagement is the experience of being connected to an advertisement or brand. This helps marketers understand how effective their advertising is with their audiences.

In a time when marketers have more choices than ever, we’re here to help you make sense of modern video measurement by answering common questions. 

You'll get answers to these questions: 

1. What are the three main ways of measuring ad engagement?
2. What are the common metrics used to measure ad engagement?
3. What factors can contribute to ad engagement?
4. What should I look for in a measurement partner to best quantify engagement?
5. What are exciting ways that engagement is being measured today?
6. What innovative opportunities are there in activating audience engagement?

Want More Measurement Insights? 

Our “What’s the Deal with” series is here to simplify and clarify five key areas of measurement so you can make the most informed decisions: 

• What’s the Deal with Viewership Data Collection?
• What’s the Deal with Identity?
• What’s the Deal with Outcomes?
• What’s the Deal with What’s Next?

Here's a Sneak Peek: