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This week's question

“If TikTok is banned, where else can I connect and engage with their audience?”

Due to national security concerns, ByteDance may be forced to divest from TikTok by January 19th or face a ban in the U.S.

Previous Questions

"What type of video content do digital-first cord cutters and nevers prefer to watch?"

See the hours spent per week for cord cutters/nevers, heavy online viewers, and mobile-first.

"Are there potential risks associated with incentives provided by digital platforms?"

Learn what marketers are really getting when they engage in digital platforms’ incentive programs.

"How is multiscreen TV held to a higher standard than ‘Big Tech’ digital platforms?"

Learn about the different standards and how investing in higher-standard media can protect your brand.

"Why is advertising in ‘trusted’ media important for my brand?"

See how advertising in trusted media can boost your brand's credibility and build consumer trust.

"As a marketer, how can I tap into the global excitement around women’s sports?"

Learn about the popularity of women’s sports in the Summer Olympics and how it provides marketers a platform to reach valuable audiences across different demographics in brand-safe, live environments.

"Which states have passed data privacy laws in the U.S.?"

Learn about which states have passed data privacy laws and how marketers can protect their customers and brand.

"What are some common audience identifiers I can use in my ad campaign?"

Learn about common types of identifiers, their roles in advertising campaigns, how consumer data is used, and how privacy should be factored in.

"During this election year, how can I get the most impact from my local ad campaign?"

Learn why local TV news delivers audience scale and key benefits like a trusted, transparent, and brand-safe environment that supports high-quality journalism.

"Are ads with creative that run in contextually relevant content more effective?"

See how contextual advertising can have a meaningful impact on campaign metrics through the purchase funnel.

"How can I optimize my local video campaigns across screens to extend reach, drive site visits, and increase sales?"

Watch "Mastering the Art: Optimizing Marketing Impact with Premium Video."

"I see a lot of brands looking to connect with Gen Z. Can you help me better understand these younger audiences?"

Gen Z Slang: 101 Terms and Definitions.

"How can I be more innovative with my TV campaign?"

See the innovative ad solutions that are boosting viewer engagement and campaign KPIs.

"As a small business owner, how can I effectively advertise on TV?"

Brands of all sizes and budgets can use the data-driven strategies of Multiscreen TV to grow.

"Despite Google’s recent delay, how do I reduce my dependency on third-party cookies?"

Browser cookies are here for at least another year. Learn how marketers can start preparing for their phase-out.

"What are the basic differences in methodologies for the four main TV currency providers?"

VAB’s multi-currency menu helps you understand differences in methodologies.

Video: Multi-Currency Menu

🎥 Choosing a currency provider is hard, but VAB's new multi-currency menu is here to help.