VAB's Question of the Week

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This week's question

“How do I activate an Addressable TV campaign?”

Week of 11/4

View the 5 steps marketers can take to activate an addressable TV campaign.

Previous Questions

“Is there a calendar for TV Upfronts Week?”

Week of 10/21

View the TV Upfronts Week calendar over the last three years. You'll get a sense of what presentations have been slotted on which days and times based on recent history so you can start planning accordingly for next year.

“How can I improve cybersecurity in both my professional and personal life?”

Week of 9/30

View 8 steps to protect your cyberspace at work and at home.

“Are there potential risks associated with incentives provided by digital platforms?”

Week of 9/9

Learn more about what marketers are really getting by buying when they engage in digital platforms’ incentives programs

“How is multiscreen TV held to a higher standard than ‘Big Tech’ digital platforms?”

Week of 8/5

Learn more about the different standards and how investing in higher-standard media can protect your brand.

"Why is advertising in ‘trusted’ media important for my brand?"

Week of 7/29

See how advertising in trusted media can boost your brand's credibility and build consumer trust.

"As a marketer, how can I tap into the global excitement around women’s sports?"

Week of 7/22

Learn more about popularity of women’s sports in the Summer Olympics and how it provides marketers a platform to reach valuable audiences across different ages and demographics in brand safe, live environments.

"Which states have passed data privacy laws in the U.S.?"

Week of 7/15

Learn more about which states have passed data privacy laws in the U.S. and how marketers can protect their customers and brand.

"What are some common audience identifiers I can use in my ad campaign?"

Week of 6/24

Learn more about common types of identifiers, the roles they play in advertising campaigns, how consumer data is used and how privacy should be factorized into using them.

“During this election year, how can I get the most impact from my local ad campaign?"

Week of 6/10

Learn why local TV news delivers audience scale AND key benefits like a trusted, transparent and brand safe environment that supports high-quality journalism.

“Are ads with creative that run in contextually relevant content more effective?"

Week of 6/3

See how contextual advertising can have a meaningful impact on campaign metrics through the purchase funnel.

“How can I optimize my local video campaigns across screens to extend reach, drive site visits and increase sales?"

Week of 5/27

Watch Now! Mastering the Art: Optimizing Marketing Impact with Premium Video

"I see a lot of brands looking to connect with Gen Z, can you help me better understand these younger audiences?"

Week of 5/13

Gen Z Slang: 101 Terms and Definitions

"How can I be more innovative with my TV campaign?"

Week of 5/6

See the innovative ad solutions that are boosting viewer engagement and campaign KPIs.

"As a small business owner, how can I effectively advertise on TV?"

Week of 4/29

Brands of all sizes and budget levels can use the data driven strategies of Multiscreen TV to grow.

"Despite Google’s recent delay, how do I reduce my dependency on third-party cookies?"

Week of 4/22

Browser cookies are here for at least another year. Learn how marketers can start preparing for their phase out.

Video: A Quick Word from the Chefs!

Week of 4/15

🎥 Choosing a currency provider is hard, but VAB's new multi-currency menu is here to help.