Question of the Week

From the latest on consumer behavior to navigating the ever-evolving premium video landscape, our 'Question of the Week' series sheds light on business-driving strategies, insights, and innovations.


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This week's question

Week of 3/24
"I'm hearing a lot about brand safety, what does it mean and what's the impact?"

20% of a company's enterprise value is derived from their brand reputation, and marketers can practice brand safety and suitability strategies to protect it. Our guide is here to help you understand these strategies, you'll also get key stats, discover which platforms offer the safest environment and more.

Previous Questions


"What are the most popular sports to reach audiences through streaming?"
More fans than ever are streaming their favorite sports teams and leagues, with four out of ten being habitual viewers. But what do they tune into the most?
"What are the key features of ‘The Gauge’ and ‘The Score’?"
Nielsen’s ‘The Gauge’ and Comscore’s ‘The Score’ are valuable cross-platform measurement solutions that offer unique insights for the industry. To help understand the product capabilities, this one-sheet guide clearly outlines the key features and functions of each tool including data sources, reporting granularity, audiences and more!
"Where do ad dollars go when they’re spent with Google?"
Analyzing Google’s advertising revenue by segment and what it means for marketers
"How much do Super Bowl ads drive consumer action, like search?"
We quantified the impact of 2025 Super Bowl advertising across 15 brands. Whether the goal was to raise awareness or introduce a new product, brands saw anywhere between a 2x—50x immediate lift in branded search on Super Bowl night.
"How can I capitalize on the growing interest in women’s sports?"
Women's sports delivers a growing and engaged audience, offering brands a prime opportunity for connecting with loyal consumers. We've created a calendar to help marketers reach this audience all throughout the year!
Updated for 2025: "What are my currency options for this year’s Upfront?"
VAB’s Multi-Currency Menu helps you understand differences in methodologies.
“Why is it important to demand transparency from my media partners?”
Transparency is a cornerstone for effective marketing campaigns, yet it remains a persistent challenge. Despite industry discussions, the lack of transparency often leaves marketers exposed to risks that can undermine their efforts and investments
“If TikTok is banned, where else can I connect and engage with their audience?”
Due to national security concerns, ByteDance may be forced to divest from TikTok by January 19th or face a ban in the U.S.
"What type of video content do digital-first cord cutters and nevers prefer to watch?"
See the hours spent per week for cord cutters/nevers, heavy online viewers, and mobile-first.
"How do I activate an Addressable TV campaign?"
View the 5 steps marketers can take to activate an addressable TV campaign.
"Is there a calendar for TV Upfronts Week?"
View the TV Upfronts Week calendar over the last three years to understand which presentations were slotted on specific days and times, helping you plan for next year.
"How can I improve cybersecurity in both my professional and personal life?"
View 8 steps to protect your cyberspace at work and at home.
"Are there potential risks associated with incentives provided by digital platforms?"
Learn what marketers are really getting when they engage in digital platforms’ incentive programs.
"How is multiscreen TV held to a higher standard than ‘Big Tech’ digital platforms?"
Learn about the different standards and how investing in higher-standard media can protect your brand.
"Why is advertising in ‘trusted’ media important for my brand?"
See how advertising in trusted media can boost your brand's credibility and build consumer trust.
"As a marketer, how can I tap into the global excitement around women’s sports?"
Learn about the popularity of women’s sports in the Summer Olympics and how it provides marketers a platform to reach valuable audiences across different demographics in brand-safe, live environments.
"Which states have passed data privacy laws in the U.S.?"
Learn about which states have passed data privacy laws and how marketers can protect their customers and brand.
"What are some common audience identifiers I can use in my ad campaign?"
Learn about common types of identifiers, their roles in advertising campaigns, how consumer data is used, and how privacy should be factored in.
"During this election year, how can I get the most impact from my local ad campaign?"
Learn why local TV news delivers audience scale and key benefits like a trusted, transparent, and brand-safe environment that supports high-quality journalism.
"Are ads with creative that run in contextually relevant content more effective?"
See how contextual advertising can have a meaningful impact on campaign metrics through the purchase funnel.
"How can I optimize my local video campaigns across screens to extend reach, drive site visits, and increase sales?"
Watch "Mastering the Art: Optimizing Marketing Impact with Premium Video."
"I see a lot of brands looking to connect with Gen Z. Can you help me better understand these younger audiences?"
Gen Z Slang: 101 Terms and Definitions.
"How can I be more innovative with my TV campaign?"
See the innovative ad solutions that are boosting viewer engagement and campaign KPIs.
"As a small business owner, how can I effectively advertise on TV?"
Brands of all sizes and budgets can use the data-driven strategies of Multiscreen TV to grow.
"Despite Google’s recent delay, how do I reduce my dependency on third-party cookies?"
Browser cookies are here for at least another year. Learn how marketers can start preparing for their phase-out.
Video: Multi-Currency Menu
🎥 Choosing a currency provider is hard, but VAB's new multi-currency menu is here to help.

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