Spotlight Series 2024 | Executive Roundtable Webinars | Register Now!
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SPOTLIGHT SERIES 2024


Executive Virtual Roundtables | Starts Wednesday, April 24

Step into the spotlight with dynamic discussions led by industry leaders, answering critical questions around  streaming, TV innovationmeasurement outcomes, and beyond.

Through the spring months, marketers are making important decisions within their video investment strategies. As budgets are reviewed, marketers are asking: what investments will truly elevate their campaigns? 


Introducing: The VAB INSPIRE 2024 Spotlight Series. Bringing back our popular Spotlight on Streaming Series ↗ in 2023, we're broadening the dialogue to translate trends into actionable strategies. Our roundtables are here to keep marketers informed on the industry's most critical topics, and empower them to leverage these learnings for impact. 

Series Lineup


Spotlight on Innovation

Mastering the Art: Optimizing Marketing Impact with Premium Video


Wednesday, May 22 | 12:00-12:30pm ET


During this session, we will inspire marketers by showcasing how premium video boosts brand and campaign performance. You’ll see how, through innovations, advancements in cross-screen measurement and new engagement opportunities, marketers can maximize local reach and connect with consumers at every stage of their journey. We’ll share a distinctive approach to measuring outcomes, enhancing effectiveness and delivering impactful results for marketers within the premium video landscape.

What you'll learn:

  • New innovations around cross-screen measurement that deliver impact across various devices and platforms
  • How to optimize reach locally across all screens, targeting consumers where they are
  • How to measure outcomes such as search, site visits and ecommerce activity


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    MODERATOR

    Danielle DeLauro

    EVP



    PANELIST

    Joe Ruthruff

    SVP, Product Management



    PANELIST

    Ashley Arena

    Head of US Advanced Video Activation



    PANELIST

    Armen Adjemian

    Co-Founder & CEO




    Spotlight on Innovation

    Business-Driving Strategies That Unlock Spending Power: Empower Your Marketing to Drive Full-Funnel Outcomes


    Wednesday, June 12 | 12:00-12:30pm ET


    Marketers know that being authentically inclusive in campaigns and communications is paramount. While the importance of engaging diverse audiences is widely recognized, many marketers grapple with the most effective approaches across various ethnicities, ages, behaviors, and backgrounds. Get ready as we uncover the winning strategies that drive the KPIs crucial to your success, spanning from building awareness to driving sales. Plus, delve into the undeniable link between embracing diversity and unlocking the full potential of your business. The experts will illustrate the tangible benefits of culturally relevant content, showcasing how it not only raises awareness but also strengthens engagement and drives positive outcomes.

    What you'll learn:

  • How to deliver incremental reach and relevancy while building credibility amongst key audiences
  • How to leverage the influence of the fastest growing multicultural groups in the United States
  • How to assess your marketing approach to develop more effective and business-driving marketing strategies


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    MODERATOR

    Nellie Chung

    VP, Marketing & Partnerships



    PANELIST

    Cynthia Morgan Jenkins

    Head of Supplier Diversity, Managing Partner



    PANELIST

    Audrey Cochran

    VP, Television and Digital Research, Urban One Networks



    PANELIST

    Joe Bernard

    CRO & Partner




    Spotlight on Innovation

    Revolutionizing CTV with Custom AI Algorithms: Driving Performance with Premium CTV Publishers


    In this session, Rain the Growth Agency shared the stage with Chalice Custom Algorithms to discuss their case study on the value of premium CTV publishers in driving performance effectiveness. They shared how a modern approach to TV buying that incorporates Premium CTV and advertiser-powered AI can lead to upper and lower funnel outcomes.

    What you'll learn:

  • How a DTC brand drove and optimized against both brand awareness and direct response ROAS
  • How their collaboration achieved success through the implementation of an AI and machine learning-powered custom algorithm
  • How they delivered above goal return on ad spend, proving high awareness media does drive sales and revenue


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    MODERATOR

    Ben Vandegrift

    VP, Measurement Solutions and Innovations



    PANELIST

    Marilyn Davis

    EVP Managing Partner



    PANELIST

    Robin Cohen

    EVP, Integrated Media Investment & Planning



    PANELIST

    David Nyurenberg

    Associate Director, Digital Video



    PANELIST

    Tylynn Pettrey

    VP of Data Science




    Spotlight on Streaming

    The State of Streaming: What's New, Now and Next


    This discussion focused on the latest in streaming behaviors, trends and innovation. You'll see how you can harness them to create more successful streaming campaigns or more enticing platform offerings.

    What you'll learn:

  • The elements that are adding impact to streaming campaigns, such as ad/product integrations and interactive units
  • New targeting technologies and capabilities to drive more ROI
  • The changing streaming behaviors and what that means for campaigns and platform


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    MODERATOR

    Marianne Vita

    SVP, Director of Integrated Strategy and Marketing



    PANELIST

    Tara Franceschini

    Head of Industry Strategy, Media & Entertainment



    PANELIST

    Rose Anna McGovern

    Head of Programmatic & Digital Ad Sales



    PANELIST

    Lisa Herdman

    SVP / Executive Director, National Video Investment & Marketplace Intelligence




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