Sean Cunningham leads VAB, marketers' foremost industry source for insights-driven video research, intelligence and thought leadership in the U.S. With deep ad agency experience as a senior-level strategic advisor to marketers on all media formats, Sean is passionate about championing marketers in their quest to maximize outcomes, solve business challenges, build high-value brands and drive overall sales and profitability growth. The continual evolution of VAB reflects his belief in the perpetual drive to reinvent a successful company as a pillar advantage for all marketers.

Tom is a TV big data analytics innovator and is Chief Data Scientist at MarketCast. Prior to joining MarketCast, Tom led the technology and data science teams at Deductive, a data science services company acquired by MarketCast in 2020. Before that, he served as head of data science for Inscape. Over the course of his career, Tom has developed many of the algorithms used by leading media companies and researchers to compare Smart TV data with traditional TV data sets.

Kelly Abcarian is Executive Vice President, Measurement & Impact, Advertising & Partnerships at NBCUniversal. Abcarian spearheads the company's rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal's One Platform.

Currently, Garbaccio is the Chief Business and Marketing Officer at Affinity Solutions, the leading consumer purchase insights company, responsible for marketing, corporate strategy, and business development. He has more than two decades of experience in marketing technology, digital media, and advertising, driving strategy and business results for some of today’s leading brands in advertising. He has previously worked at Verisk, Nielsen and eXelate.

Celeste oversees research and measurement analytics for dentsu’s media service line of business in the U.S. She is responsible for leading the media research group, with a keen focus on measurement and currency, and media consumption trends. Prior to joining dentsu, Celeste held an executive research role at E.W. Scripps, where she co-developed and launched Brown Sugar, a new subscription video on-demand service that tapped into a multicultural audience and delivered subscription growth each year under her leadership. She was also part of the team that re-launched Court TV on connected TV platforms like Roku and YouTube TV. Celeste is dedicated to improving multiplatform media measurement for all audiences in today’s evolving media landscape.

Kerry Flynn is a media reporter based in New York. She co-authors a daily newsletter on media deals for Axios Pro. She joined Axios from CNN where she covered the business of media for CNN.com and the Reliable Sources newsletter. She previously reported on tech and social media for Digiday and Mashable.

With over 15 years’ experience in the media industry, Roseann is responsible for helping clients navigate the use of data to better inform and optimize their cross platform buys across A+E Networks. In the past five years, she has created innovative partnerships with a client first approach in mind from top five brands to start-up companies. She works closely with partners like VideoAMP, ComScore, Amobee, iSpot and EDO to select the best path of audience success. Whether establishing guarantees against business outcomes or alternate currency measurement, Roseann leads conversations to get the best results for her clients. She is passionate about the need to continue to stabilize consistency around currency and following the mission to define true audiences. Roseann is a member of the newly established first US Joint Industry Committee that advocates for industry standardization. Before joining A+E Networks, she was at Carat for over 10 years, where she was most recently the VP, Group Director on General Motors, overseeing video investment and leading their audience buying strategy.

Mike is a highly collaborative personality with 25 years of big agency investment experience. He pioneered the development of our data-driven TV capabilities and is one of the leading industry voices when it comes to the new TV model. As a result, he was named Ad Age’s 2020 Media Planner of Year for using next-gen data, tech, ad products and to break TV investment boundaries. Mike specializes in the large multi-brand advertisers in the Auto, Entertainment, and Restaurant categories including Mercedes Benz, Warner Bros., and Bloomin Brands. Prior to joining Mediahub, he served as MAGNA’s SVP of strategic investment. In this role, he helped lead IPG’s aggregated media investment strategy, execution, and partnership management. He currently represents IPG on the recently formed Joint Industry Committee (JIC) to advance the standardization of alternative video currencies, several video partner advisory boards and an active IAB member.

As iSpot’s SVP, Brand Partnerships Steve leads a team responsible for driving value and growth across a brand portfolio including some of the largest marketers in the world. He is a versatile, trusted advertising expert with a distinctive background in traditional and new media channels. Success at developing motivated teams, delivering client service excellence and building profitable businesses. Extensive experience effectively managing $3B+ of cross-platform media investments and attribution for leading advertisers over thousands of campaigns. Key architect in driving transformational change for growing addressable media industry.

As part of the DIRECTV Analytics & Insights team, Elsa works closely with agency partners and clients to demonstrate how Addressable technology helps advertisers connect with key audiences while effectively managing reach and frequency. Elsa delivers consultative solutions for client campaign objectives for all budgets and is responsible for audience estimates for linear TV inventory, primary research and thought leadership, and brand health campaign measurement for DIRECTV and DIRECTV Stream products and services. She also manages the team responsible for activation and attribution efforts for the Tune-In vertical. Prior to joining DIRECTV, Elsa held Vice President positions at NBC Universal and FOX Cable Networks, leading research and measurement and establishing category expertise of consumer behavior within industry verticals. Elsa Castro Blumberg graduated from The University of Texas at Austin with a Bachelor of Science degree in Radio-Television-Film.

Laura Grover is SVP, Head of Client Solutions at EDO, the TV outcomes company. She has nearly two decades of media and measurement experience, working alongside leading publishers, brands and agencies on consumers’ cross-device behaviors to inform marketing and product strategies. Prior to EDO, Laura led the US Business Intelligence and Marketing Sciences teams at media agency Initiative.

Pedro Almeida is the Founder and CEO of Mediaprobe, a media measurement solution that gives content producers, distributors, and brands the ability to measure the emotional impact their content has on consumers to optimize advertising and broadcast decisions. Mediaprobe has established the validity, reliability, and predictive power of using Galvanic Skin Response (GSR), in addition to other signals, to determine that not all impressions are created equal and that higher quality impressions should be worth more, incorporating them into media planning.

Pedro holds a PhD in Psychology, in the field of Cognitive and Affective Neuroscience, and prior to founding Mediaprobe, he was the Resident Researcher in the Neuropsychophysiology (Psychology Department) from 2007 to 2012 and a Professor of Biosocial Criminology (Law Department) from 2012 to 2022 at the University of Porto.

Yee Pang is the Group Director of Research & Measurement at GroupM. In this role, he’s focused on evaluating currency providers and data & technology solutions to improve unified measurement. He bring 20+ years of experience in digital and cross-media investment. Prior to GroupM, he held stints at IPG and Publicis agencies. Yee lives in Brooklyn with his wife and two children.