Adoption of ad-supported streaming is accelerating.
In January 2023, VAB released Setting the Stage, identifying 15 trends in streaming that would impact marketing plans. Due to its popularity, we revisited the trends we identified a year ago, determining which are still relevant and may be impacting marketing strategies today.
Stocked with fresh data, clearly illustrating how many of our predictions not only remained true but have accelerated in the past year to impact marketer’s strategies.
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