VAB Insights Hub

Streaming Video Resources

The explosive growth in video streaming means more choices for marketers when developing their video ad campaigns. Keep yourself up to speed on the latest consumption stats, trends and advertising opportunities.

It’s projected that by the end of 2023 there will be more US households without a pay-TV subscription than with one, with half of all adults now “cordless.”

Below you’ll find the data, analysis and insights to make sense of this rapid change, along with the opportunities for advertisers and platforms.

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Trends, Terms and Behaviors

Learn more about how people are streaming, what trends to watch and the implications – and opportunities – for advertisers.

Convergent TV

Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. Learn what this means for both advertisers and platforms.

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