Streaming Video Resources

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Latest Insights

26 Streaming Insights Shaping the Marketplace in 2026

Streaming is a cornerstone of Premium Video. Get the latest research, trends and data to inform your marketing strategy.

The Impression Gap

What works harder for marketers on CTV - Premium Video or YouTube?

What’s the Spread? NFL 2025 Season Viewership Trends

12 Fast Facts on Audience Growth across Amazon Prime, NBC, ESPN/ABC and more.

Trends, Terms and Behaviors

Learn more about how people are streaming, what trends to watch and the implications – and opportunities – for advertisers.

Top 5 CTV Consumer Behaviors in 2025

Stay current on connected TV viewership: ad-supported streaming, bundles, interactive ads and more

Left to Your Own Devices 2025: Device Usage and Media Consumption Stats

Get new 2025 stats and data on video consumption across all devices and platforms in the U.S.

What is Connected TV?

Your overview to Connected TV: clear definitions, trends, infographics and more.

25 Streaming Trends You Need to Know

Get the latest on ad-supported streaming, viewing behaviors, device & platform usage, and content quality

Laugh, Cry, Share, Buy

NGL, Gen Z stans streaming. See how premium video gives them all the feels – much more than TikTok, Instagram, Snap and others – and why that means big business for advertisers.

6 Key Ingredients to Success in Streaming

Your roadmap to success in streaming now. Learn how to engage viewers, ignite customer action, drive acquisition, mitigate churn and more.

FAST

FASTs, Free Ad-Supported Streaming TV, are one of the hottest growth areas in ad-supported streaming. Get up to speed on what FASTs are, who is watching them, how they differ from AVOD and SVOD and what the advertising opportunity is for marketers.

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