VAB Insights Hub

Streaming Video Resources

The explosive growth in video streaming means more choices for marketers when developing their video ad campaigns. Keep yourself up to speed on the latest consumption stats, trends and advertising opportunities.

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Trends, Terms and Behaviors Convergent TV FAST Streaming & Multicultural Audiences Case Studies

Trends, Terms and Behaviors

Learn more about how people are streaming, what trends to watch and the implications – and opportunities – for advertisers.

Top 6 Connected TV Trends To Know in 2024

See what’s new for the fastest-growing device in video: ad-supported streaming, bundles vs. churn, content discovery and more.
Our annual update on the latest device usage and media consumption

The latest on how Americans are using their devices, where they’re watching video and which screens are making an ad impact.
Laugh, Cry, Share, Buy

NGL, Gen Z stans streaming. See how premium video gives them all the feels – much more than TikTok, Instagram, Snap and others – and why that means big business for advertisers.
6 Key Ingredients to Success in Streaming

NGL, Gen Z stans streaming. See how premium video gives them all the feels – much more than TikTok, Instagram, Snap and others – and why that means big business for advertisers.
Advertising, Accelerated

An update to Setting the Stage, which examined 15 streaming trends impacting marketing plans in early 2023. Learn which trends have not only remained true but have accelerated in the past year to continue impacting marketer strategies in 2024.
VAB Spotlight on Streaming Executive Roundtable Series 2023

Three discussions between industry leaders on the current state of streaming, the future outlook of streaming and the opportunities it provides for advertisers.

The Odyssey of Content Discovery

Learn why streaming platforms advertise on linear TV to build audiences and how this creates opportunities for advertisers
Staying Ahead of the Churn: Why migrating audiences means new ad opportunities for brands

Learn how marketers can turn subscription churn into an engagement opportunity
Reaching Corded and Cordless

Learn how a streaming video component delivers incremental reach and viewer engagement and the nuanced viewing behaviors by ‘cord status’
Setting The Stage: 15 Streaming Trends That Will Impact Marketing Plans in 2023

The must-know viewing behaviors, marketplace dynamics and streaming trends influencing advertisers in 2023
What's the Spread? Understanding the ipact of streaming exclusivity on NFL viewership

View comparisons between NFL viewership on Amazon Prime Video and linear TV. As marketers decide what role sports streaming should have within their campaigns, this analysis offers the data and insights to make educated decisions.
The Opportunities to Engage Adults 50+ in Streaming Video

Learn why adults 50+ have become an increasingly viable audience for marketers to target through OTT and an audience first buying approach.
Untangling Terminology Within Streaming

7-page glossary to clarify the most commonly used video streaming terms covering devices, services, behaviors and more.
A Second Look

10 Slides to Help Marketers Extend Their Reach Through Video Streaming
A Sea Change in Video Viewing

This piece simplifies the current dynamics in video streaming, exploring the extent of shifts in streaming behavior in this analysis.

Navigating the Flood

View the latest trends and consumption around streaming video with actionable takeaways to inform your marketing strategies and media recommendations.
Begun, The Streaming War Has

Take a deeper look at what’s on the horizon within the streaming landscape as a series on new, high-profile ‘direct-to-consumer’ platforms get set to cause the largest disruption in on-demand video since the introduction of Netflix and Hulu.
Requiem for a Stream - Parts I, II, and III

An in-depth overview of the streaming video ecosystem, behaviors and the relationship between TV brands and video streaming

Note: This piece was released in 2016
Engaging Frequent Video Streamers Through Cinema

Learn why frequent video streamers are likely to be frequent movie goers and why they were the first to head back to the theater.
Research from Spectrum Reach

Analysis provided by our partner Spectrum Reach that demonstrates the benefits of a local multiscreen package, including incremental reach and engagement.

Convergent TV

Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. Learn what this means for both advertisers and platforms.

The Truth About CTV Ad Fraud

Clarifying marketplace confusion around ad fraud in multiscreen TV and defining what does and does not constitute fraud
How can streaming deliver incremental audiences in convergent TV?

Part of our 4-part Convergent TV Marketer FAQ Series
What is Convergent TV and Why is it happening?

Part of our 4-part Convergent TV Marketer FAQ Series
How might targeted, customized ads help create stronger campaign engagement?

Part of our 4-part Convergent TV Marketer FAQ Series
How can a convergent TV strategy drive busines results for brands?

Part of our 4-part Convergent TV Marketer FAQ Series
What is TV?

View the modern consumer's definition of TV along with other related terms and industry trends to watch out for.

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