The ‘rising tides’ of ad-supported streaming are surging to new heights
In our 12th year analyzing the streaming marketplace, we’re back with 26 streaming insights for 2026. Here’s a big number: almost 210 million consumers use ad-supported streaming services today, a 27% increase from 2023 – this piece breaks down why.
What’s inside the report?
You’ll find 26 Insights across these topics:
- How viewers define, connect and engage with TV
- The devices, platforms and viewing behaviors shaping CTV
- The rapid rise of ad-supported streaming across platforms
- Entertainment content and live sports & news are powering growth
Why download?
There are more opportunities than ever for marketers to reach audiences across Premium Video. As more ad dollars flow into streaming, this guide has data to inform your cross-platform strategies and build the most successful campaigns this year.
Here's a sneak peek:
Looking for more streaming Insights? Visit our Streaming Video Resources Hub.
Get Immediate Access To Our Content
You have questions. We have answers.
Get immediate access to our Insights library.