Analyzing the Usage of 14 Popular Connected Devices

Between 2015 and 2025, the average number of connected devices per U.S. household has more than doubled, providing marketers with new channels for brand engagement. 

However, this proliferation presents a challenge: where should brands be focusing? This analysis will help marketers understand which devices their audiences are using.

You'll learn:

The latest penetration and usage trends across these 14 devices:

• Connected TVs
• Smartphones
• Computers
• Tablets
• Gaming Consoles
• Smart Speakers
• Smart Home Hubs
• Thermostats
• Doorbells
• Wearables
• Connected Cars
• AR/VR Headsets
• Smart Glasses
• Place-Based Video Screens

Why Download?

Gain the strategic insights you need to focus on high-impact channels and uncover new opportunities for meaningful, contextual engagement.