Premium Video impressions deliver quality, engagement and reliability
CTV advertising continues to grow, but it’s important for marketers to understand that attention isn’t equal across environments: viewers pay different levels of attention when watching content on Premium Video Platforms compared to YouTube.
What do we mean by Premium Video Platforms?
For this analysis, we included a wide variety of hybrid AVOD/SVOD, vMVPD, and Free Ad-Supported Streaming platforms - 21 in total.
For brands, attention is a cornerstone of a successful campaign because it correlates with lifts in awareness, consideration and purchase intent.
Created in partnership with TVision, this first-of-its-kind study uncovers which platforms work hardest for marketers on CTV, which are now present in 83% of US TV households.
What's Inside the Report?
You’ll find data and direct comparisons on the following key metrics across Premium Video Platforms and YouTube on CTV:
- Co-viewing: Measuring how often multiple viewers are watching together
- Attention: Quantifying the amount of time viewers are present, attentive and engaged
- Session Length: How long viewers are watching and engaging with content
Why Download?
Discover how Premium Video Platforms deliver the most effective impressions, deepest viewer involvement and strongest opportunities for marketers on CTV.
Platforms Included in Our Custom Study:
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