The Illusions of the Internet

Quantifying what is fake on the internet (spoiler: a lot of it)

Much of what is online today - whether its audiences, advertising, products & services and even content itself - is not real. No matter your level of internet usage, from casual to chronic – you’re sure to have run into some form of fake slop.

This creates environments full of scams, and fraud, which is bad for both users AND brands. To put things into perspective, this one-of-a-kind compilation quantifies the pervasiveness of fake, malignant content on the internet.

Marketers deserve trusted environments that put accountability – and real human audiences – first.

What's Inside the Report?

You'll learn 20 unfortunate realities across these 4 components of the internet:

• Audience
• Advertising
• Products & Services
• Content

Why Download?

You’ll be shocked at the sheer scale of fake things, but don’t worry – we’ve got practical advice for brand marketers to make sure they reach actual humans in trusted, real advertising environments: Premium Video Platforms

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