FAST is transforming the streaming landscape and capturing audiences at scale

What is FAST?

Free ad-supported streaming TV (FAST) services, typically with no log-ins required, are among the most accessible viewing options available across connected TVs, mobile devices and desktops. 

With 35% of the US population watching FAST (over 116 million people), it’s gone mainstream since our last analysis in 2022, becoming a go-to way for audiences to stream their favorite content, but what’s driving this explosive growth?

3 Key questions we answer:

• How is FAST transforming the way people stream TV?
• What kind of content is fueling audience engagement?
• Why are FAST viewers an attractive audience to advertisers?

Why Download?

Get fresh data, strategic insights, and actionable takeaways to help you plan smarter, more effective advertising campaigns in the FAST ecosystem.