The 2025 NFL season built on the success of the 2024 season, reinforcing football as some of the most powerful content across all of Premium Video.
To help you make sense of it all, our annual NFL viewership report is here with exclusive VAB insights analyzing reach, key demos and more across all 59 primetime games on Amazon Prime Video, NBC, and ESPN/ABC.
What's Inside the Report?
- Side-by-side viewership analysis using Nielsen’s Big Data Plus Panel (currency) & Panel Only data across Thursday Night Football on Amazon Prime Video, Sunday Night Football on NBC and Monday Night Football on ESPN/ABC
- Trends in viewership, reach and audience composition by age and more!
- The all-star level audience drivers, including divisional and competitive games, out-of-home viewing, holiday broadcasts and Spanish-language broadcasts
Why Download?
Football continues to draw massive audiences, with the NFL delivering hall‑of‑fame level numbers season after season. This analysis delivers game‑changing insights to supercharge your media mix and rack up wins across every platform.
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