4-part series answering common questions about Free Ad-Supported Streaming TV (FAST)
One of the hottest topics at Advertising Week New York was the explosion of FAST, Free Ad-Supported Streaming TV.
These 4 guides will quickly get you up to speed on what FASTs are, who is watching them, how they differ from AVOD and SVOD and what the advertising opportunity is for marketers.
- What is Free Ad Supported Streaming TV (FAST)?
- Who is the FAST viewer and how do they compare to other streamers?
- How do FASTs meet the 6 entertainment ‘need states’ for consumers?
- How can marketers harness the rapid growth of FAST?
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