Understanding the Effect of Quality Across Media Platforms

The quality of content & advertising environments affects consumers’ perception of brands.

Have annoying or intrusive ads ever taken the joy out of your scrolling experience? Think back to how that affected your perception of the brand being advertised. When it comes to brand consideration, consumers care deeply about the quality of content and the associated advertising experiences.

The business practices and opaque environment of social media platforms and digital ad-tech walled gardens create advertising environments that can frustrate and annoy their own user base, which can in turn affect how they feel about the platforms’ advertisers.

This report highlights the halo effect created when brands align with high quality video content. Inform your brand marketing strategy and learn:

• What quality is and why it matters to advertisers
• Why consumer perception of ads on some digital platforms is so low
• Why consumers consistently have positive ad experiences in high-quality multiscreen TV platforms