Building trust with consumers is critical for brands, and placing their messaging in credible, brand-building environments is a key component of establishing those relationships.
However, in an age of misinformation, misleading and false stories continue to circulate around digital ad-tech news platforms. With 80% of consumers worried about misinformation online, news content takes on heightened relevance for advertisers looking to protect their brands and build trust with consumers.
Why does this matter to brands?
- Opaque digital ad-tech platforms are often unclear about where ads are running. Because of this, brands are putting themselves at risk of unknowingly running campaigns alongside disturbing, misleading or false news content.
- This creates negative consequences for those brands as 65% of consumers say they are likely to stop buying from a brand that advertises next to misinformation.
How can brands mitigate their risk? Download now to understand which news platforms consumers turn to for trusted content, and how advertisers can use those environments to build their brands.
The Credibility Crisis
Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships.
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