What is a Video Impression?

Video Impressions Are the Foundation of All Campaigns

Did you know there are multiple definitions of a video impression?

With approximately $167 billion dollars projected to be spent on video advertising in the U.S. in 2024, knowing how the definition of an impression can vary across, and within, their media channels enables marketers to optimize their buying decisions, allocate their budgets more effectively and determine their true CPM.

Within What is a Video Impression? you'll get the essentials on how to understand this most basic, but critically important, media metric. This includes common definitions, tips for understanding how to evaluate them and the 5 benefits of buying and measuring based on impressions.