What’s the Deal with Outcomes?

From awareness and consideration to intent and ultimately sales, outcomes are performance metrics that a brand uses to quantify the impact of their advertising efforts; they can occur and be measured at each stage of the consumer journey.

In a time when marketers have more choices than ever, we’re here to help you make sense of modern video measurement by answering common questions. 

You'll get answers to these questions: 

1. What are common examples of outcomes?
2. What are the three key components for measuring outcomes?
3. What are common ways that outcomes data is collected?
4. What attribution models are commonly used to measure outcomes?
5. What are the differences between probabilistic and deterministic approaches for determining outcomes?
6. What can improve my ability to understand and optimize outcomes?

Want More Measurement Insights? 

Our “What’s the Deal with” series is here to simplify and clarify five key areas of measurement so you can make the most informed decisions: 

• What’s the Deal with Viewership Data Collection?
• What’s the Deal with Identity?
• What’s the Deal with Engagement?
• What’s the Deal with What’s Next?

Here's a Sneak Peek: