Did you know that adults spend over 9 hours a day with media?
With so many ways to access content, a natural question many in our industry ask is to what extent are people using each device. This piece equips you with the latest on average audience size, reach & time spent by device.
You’ll learn:
- Which devices consumers are spending the most time with…TV, mobile, radio, tablets and more
- How audience size and time spent with devices differ among age groups and diverse audiences
- The role that “the television” plays in how people watch video content in an increasingly fragmented landscape
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