What's the Deal with Measurement?

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This 5-part series shares answers to your most commonly asked questions on viewership data collection, identity, engagement, outcomes and future trends within modern measurement. Download below.

What’s the Deal with Viewership Data Collection?

Learn more about the most common ways data is collected, the metrics used in cross-platform video measurement and how to ‘future-proof’ your measurement plans.

What’s the Deal with Identity?

Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.

What’s the Deal with Engagement?

Answers to the most commonly-asked questions about measuring ad engagement, from the factors that increase it to the new metrics helping marketers better quantify it and its impact on a campaign.

What’s the Deal with Outcomes?

Answers to the most commonly-asked questions about measuring ad outcomes. Learn the ideal components to measuring them, common examples, best practices and lots more.

What’s the Deal with What’s Next in Measurement?

View 5 future trends within video advertising measurement that will empower marketers to measure the impact of their multiscreen TV campaigns more effectively.

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