VAB Insights Hub

Fast Answers to Your Marketing Questions

We get it. Your client has a question about your advertising strategy…or you need some fast answers to strengthen your sales pitch. We’ve got you. Below are data-backed, concise answers and sharp insights on 40 (and growing!) of the most commonly asked questions about marketing strategy.

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Premium Video Streaming Driving Results Audience Targeting Diversity Small Business Maketer KPIs Trust & Transparency

Premium Video

Answering 5 marketer questions about premium video

Why is it important for my brand to align with professionally produced, long form content?

Why is it important for my brand to align with emotionally engaging content?

Why is it important for my brand to align with brand safe environments?

Why is it important for my brand to align with partners that offer cross-platform accessibility?

Why is it important for my brand to align with trusted and transparent media partners?

Streaming

Data, insights, best practices and case studies around streaming and convergent TV.

How can a Convergent TV advertising strategy drive business results for brands?

How can I make an impact on a local level with streaming?

How can streaming deliver incremental audiences in Convergent TV?

How do I use streaming to extend the reach of my video campaign beyond linear TV?

How do I use streaming video to boost sales?

How might customized, targeted ads help create stronger campaign engagement?

What is Convergent TV and why is it happening?

Driving Results

Understanding how TV advertising can generate excitement and intrigue around brands, and drive quantifiable outcomes and KPIs.

How can I drive in-store traffic with streaming?

How can TV build buzz and interest for my brand online?

How long will it take to see impact from my TV investment, and does it matter if I’m a direct-to-consumer brand or not?

Can I prove TV has a measurable financial impact on my business?

How much impact have young, first-time advertisers seen from their TV campaigns?

How should I think about my TV investment? Is there a strategy that is proven to generate better outcomes?

Is a TV campaign right for my business?

To what extent can a consistent on-air presence impact my business outcomes?

What are the advertising factors that increase awareness?

What are the advertising factors that increase consideration?

What are the advertising factors that increase sales?

Audience Targeting

Understanding the demographics of the TV audience, and innovative buying strategies to maximize investment.

How lucrative are adults over 50 as a consumer group?

How will the aging of the linear TV audience impact my buying strategy?

I know the population is aging, but to what extent is it skewing to adults over 50?

Is marketing to adults over 50 relevant for only certain product categories?

Diversity

Understanding diverse audience preferences, representation and engagement strategies through video content.

How can I best use video to connect with influential Asian American consumers?

How can my brand leverage the strength of the rising Latina consumer through video?

How does on-screen representation deepen engagement with Black consumers and drive business impact for brands?

How will engaging Hispanic shoppers help me win the holiday season?

What does authentic representation mean to diverse audiences?

What is the market opportunity for the LGBTQ+ community?

What types of content are diverse audiences more likely to stream?

Small Businesses

Advertising resources for small brands and businesses.

If I can’t afford to advertise my brand consistently on TV, is there a benefit to running a TV campaign?

Can multiscreen TV be effective for brands with niche audiences?

Is equity-building important for niche brands?

What are the 7 key reasons advertisers launch TV campaigns?

How does audience-based TV buying drive results for my brand?

How are SMBs achieving results through multiscreen TV?

How can businesses use TV advertising to build customer relationships?

Marketer KPIs

Insights from our 2025 custom survey of 200 brand marketers

Who are the key decision-makers guiding marketing strategy within businesses?

What are the organizational disconnects that might exist between KPIs and business goals?

What KPIs do marketers use to evaluate the impact of their video campaigns?

What do marketers expect from their media partners to help achieve campaign success?

Trust & Transparency

Actionable insights and best practices on mitigating the risks of digital ad fraud and demanding transparency from media partners.

Who is responsible for monitoring ad fraud within my campaign?

How can I effectively address ad fraud within my campaign?

Will prioritizing cost over quality impact my ad campaign outcomes?

What are the misconceptions about ad fraud across media platforms?

Does ad fraud pose any real risks beyond affecting my campaign metrics?

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