VAB Insights Hub

What Marketers Are Asking

We get it. Your client has a question about your advertising strategy…or you need some fast answers to strengthen your sales pitch. We’ve got you. Below are data-backed, concise answers and sharp insights on 40 (and growing!) of the most commonly asked questions about marketing strategy.

Navigate the HUB

Premium Video Driving Results Diversity Small Business Maketer KPIs Trust & Transparency Sports Industry Knowledge

Premium Video

Answering 5 questions marketers ask about premium video

Where do ad dollars go when they're spent with Google?

What are some common audience identifiers I can use in my ad campaign?

Driving Results

How can TV build buzz and interest for my brand online?

Can I prove TV has a measurable financial impact on my business?

Is a TV campaign right for my business?

What KPIs do marketers use to evaluate the impact of their video campaigns?

I'm hearing a lot about brand safety, what does it mean and what's the impact?

Diversity

What is the market opportunity for the LGBTQ+ community?

Small Businesses

Can multiscreen TV be effective for brands with niche audiences?

Is equity-building important for niche brands?

What are the 7 key reasons advertisers launch TV campaigns?

How does audience-based TV buying drive results for my brand?

How are SMBs achieving results through multiscreen TV?

How can businesses use TV advertising to build customer relationships?

Marketer KPIs

Who are the key decision-makers guiding marketing strategy within businesses?

What are the organizational disconnects that might exist between KPIs and business goals?

What KPIs do marketers use to evaluate the impact of their video campaigns?

What do marketers expect from their media partners to help achieve campaign success?

Why is advertising in 'trusted' media important for my brand?

Trust & Transparency

Who is responsible for monitoring ad fraud within my campaign?

How can I effectively address ad fraud within my campaign?

Will prioritizing cost over quality impact my ad campaign outcomes?

What are the misconceptions about ad fraud across media platforms?

Does ad fraud pose any real risks beyond affecting my campaign metrics?

How many fake accounts does Facebook remove each year?

How is multiscreen TV held to a higher standard than 'Big Tech' digital platforms?

Are there potential risks associated with incentives provided by digital platforms?

Who are the key decision-makers guiding marketing strategy within businesses?

Why is it important to demand transparency from my media partners?

Sports

What sports are audiences streaming the most?

How much do Super Bowl ads drive consumer action, like search?

Industry Knowledge

VAB is here to help.

What does 'brand' mean and how does it drive growth for my business?

What insights does VAB provide to better inform media strategies?

Is there a calendar for the 2025 TV Upfronts?

How can I improve cybersecurity in both my professional and personal life?

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