What does authentic representation mean to diverse audiences?

Learn what ‘representation’ means directly from multicultural audiences.

We champion marketers who create inclusive plans reflective of our rich diversity, unique cultural nuances, and behaviors.

In efforts to help marketers develop these plans, we are proud to share the latest release in our full-year monthly series tackling the most frequently asked questions on multicultural marketing. Each month we answer a frequently asked marketer question using fact-based insights that you can apply to your own marketing strategies.

This month, we are addressing authentic representation, answering the question many marketers ask when developing campaigns: “What does authentic representation mean to diverse audiences?”

Representation of diverse audiences is a top priority for marketers, and the key to positive engagement with these consumers is always authenticity. This piece will share quotes and experiences directly from Black, Hispanic, Asian, Indigenous American and LGBTQ+ audiences so you can better understand how these audiences define ‘representation’ and why accurate portrayals of all identities is so important in programming and advertising.