What does authentic representation mean to diverse audiences?

Learn what ‘representation’ means directly from multicultural audiences.

We champion marketers who create inclusive plans reflective of our rich diversity, unique cultural nuances, and behaviors.

In efforts to help marketers develop these plans, this piece is aimed at tackling the most frequently asked questions on multicultural marketing.

This piece addresses authentic representation, answering the question many marketers ask when developing campaigns: “What does authentic representation mean to diverse audiences?”

Representation of diverse audiences is a top priority for marketers, and the key to positive engagement with these consumers is always authenticity. This piece will share quotes and experiences directly from Black, Hispanic, Asian, Indigenous American and LGBTQ+ audiences so you can better understand how these audiences define ‘representation’ and why accurate portrayals of all identities is so important in programming and advertising.