How can I best use video to connect with influential Asian American consumers?

Leverage the influence of the fastest growing multicultural audience in the United States

We champion marketers who create inclusive plans reflective of our rich diversity, unique cultural nuances and behaviors.

In efforts to help marketers develop these plans, we are proud to share the latest release in our full-year monthly series tackling the most frequently asked questions on multicultural marketing.

Each month we answer a frequently asked marketer question using fact-based insights that you can apply to your own marketing strategies

In the spirit of May being Asian American and Pacific Islander Heritage Month, we are sharing the ways marketers can better engage with AAPI Audiences. This month’s release answers the question: “How can I best use video to connect with influential Asian American consumers?”

Last November, we highlighted the growth, buying power and rising influence of Asian-Americans. They are the fastest growing segment, with higher education and income levels than the average adult and are leading tastemakers in technology and culture. Now, we’re answering the next logical question when thinking about this lucrative audience – how can I best use video to engage with them?

This short read will share the video viewing habits, programming preferences and advertising expectations of Asian Americans.