An American Phenomenon: The Growing Influence and Value of Asian American Consumers
Insights: A Fresh Take

An American Phenomenon: The Growing Influence and Value of Asian American Consumers

A Fresh Take on a fast growing, lucrative audience

Discover How to Connect With the Fastest Growing Multicultural Segment in the U.S.

Did you know that Asian Americans are the fastest growing ethnic group in America, with their population having nearly doubled over the last decade? Additionally, their influence on pop-culture and mainstream media has recently boomed.

This tremendous influence, coupled with the fact that Asian Americans have higher education and income levels than the average American adult, means they are a very lucrative and important audience for advertisers.

Often, however, they are largely under or misrepresented in media and advertising, providing an opportunity for inclusive brands looking to grow their customer base and revenue.

In this short piece we’ll explain the importance and influence of Asian-Americans, why they are such a lucrative group for marketers and how brands can authentically connect with them.

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