A Trillion Dollar Opportunity: How to Connect with Hispanic Consumers Through Streaming

Discover how to connect with a trillion-dollar, brand-loyal audience

As part of Hispanic Heritage Month, we are highlighting the ways marketers can better reach Hispanic audiences – a segment that spends almost $1 trillion annually on goods and services

Did you know that nearly nine out of ten Hispanics stream their favorite shows and movies? This is a higher penetration than non-Hispanics.

Why is this important to marketers? As you better understand their unique streaming behaviors and cultural nuances, you’ll be able to develop relevant and authentic campaigns that drive engagement and brand loyalty.

In this piece, A Trillion Dollar Opportunity: How to Connect with Hispanic Consumers Through Streaming, we’ll share how you can engage the Hispanic audience through streaming video and access a trillion dollars of consumer spending.

Learn what Hispanic streamers are looking for from their viewing experiences, ranging from content preferences to their ad experience.