How Can Businesses Use TV Advertising to Build Customer Relationships?

All customers, whether business decision makers or individual buyers, are responsive to businesses that build a relationship with them on a personal level

Your business may be wondering how TV advertising can be used to build relationships with consumers. Those relationships are important as they then translate into more attention paid to their business, more website visits or greater foot traffic.

Using a business-to-business (B2B) category analysis as our reference, we explore real-world examples of how successful brands are developing ad creative that establishes their brand and strengthens customer relationships.

You’ll learn:

• 6 key creative strategies that successful brands are using in their TV advertising to create greater awareness among potential customers
• How TV ad campaigns that incorporate these strategies are converting customer awareness into increased website visits for these brands