Understanding the Importance of Brand-Building for Niche Marketers
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Understanding the Importance of Brand-Building for Niche Marketers

Let it Grow - Why is branding so important for niche brands with highly targeted audiences?

Why is branding so important for niche brands with highly targeted audiences?

You may have recently seen our answers to often-asked marketer questions like “Is equity-building important for niche brands?” or “Can multiscreen TV be effective for brands with niche audiences?”. 

Now, we are sharing deeper discussion and analysis around why brand-building is so important for brands with niche audiences.

With this release, you’ll:

  • Understand the unique challenges that brands in niche categories, like business-to-business (B2B), must overcome – including engaging with a finite prospective customer base and establishing product ‘buy-in’ among multiple stakeholders

  • Learn how successful niche advertisers are using brand marketing to create ‘top-of-mind’ awareness which, in turn, drives key business outcomes from consideration to sales, and through to advocacy

  • Explore how advertisers can capitalize on the brand building benefits of multiscreen TV by using targeted, data-enabled solutions like audience-based buying to effectively engage niche targets such as B2B decision makers

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