Why is branding so important for nice brands with highly targeted audiences?
You may have recently seen our answers to often-asked marketer questions like “Is equity-building important for niche brands?” or “Can multiscreen TV be effective for brands with niche audiences?”.
Now, we are sharing deeper discussion and analysis around why brand-building is so important for brands with niche audiences.
With this release, you’ll:
- Understand the unique challenges that brands
in niche categories, like business-to-business (B2B), must overcome – including
engaging with a finite prospective customer base and establishing product
‘buy-in’ among multiple stakeholders
Learn how successful niche advertisers
are using brand marketing to create ‘top-of-mind’ awareness which, in turn,
drives key business outcomes from consideration to sales, and through to
- Explore how advertisers can capitalize on the brand building benefits of multiscreen TV by using targeted, data-enabled solutions like audience-based buying to effectively engage niche targets such as B2B decision makers
Let it Grow
Understanding the Importance of Brand-Building for Niche Marketers
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