Understanding the Importance of Brand-Building for Niche Marketers

Why is branding so important for niche brands with highly targeted audiences?

You may have recently seen our answers to often-asked marketer questions like “Is equity-building important for niche brands?” or “Can multiscreen TV be effective for brands with niche audiences?”. 

Now, we are sharing deeper discussion and analysis around why brand-building is so important for brands with niche audiences.

With this release, you’ll:

• Understand the unique challenges that brands in niche categories, like business-to-business (B2B), must overcome – including engaging with a finite prospective customer base and establishing product ‘buy-in’ among multiple stakeholders
  
  
• Learn how successful niche advertisers are using brand marketing to create ‘top-of-mind’ awareness which, in turn, drives key business outcomes from consideration to sales, and through to advocacy
  
  
• Explore how advertisers can capitalize on the brand building benefits of multiscreen TV by using targeted, data-enabled solutions like audience-based buying to effectively engage niche targets such as B2B decision makers