As marketers look to go beyond audience count, engagement measurement takes on new importance. Why does engagement matter?
Greater engagement heightens a brand’s memorability, increasing the likelihood that a consumer will notice, recognize and think about your brand in buying situations.
This guide will show you which advertising factors can increase brand/product consideration. It also shares the “metrics that matter” when proving to clients and stakeholders how well your campaign delivered on an Engagement KPI.
Looking to drive Awareness or Sales? See the related content below for the advertising factors and metrics that matter when developing campaigns and proving success against those KPIs.
For citations and to view the full release, You Oughta Know: Why All Impressions Aren’t Created Equal & What It Means for Video Measurement, download here.
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