Cinema's highly relevant content and engaging setting make it a useful medium for marketers to reach diverse audiences.
These diverse audiences, which now represent 4 out of every 10 people in the U.S., are active consumers who drive business results across major categories like restaurants, travel, streaming, financial and retail.
Within this analysis, you'll find facts and data that share:
- The size of these audiences (including Hispanic, Black and Asian) and their buying power
- How cinema effectively captures the attention of these valuable audiences
- How these audiences interact across 5 business categories
- The upcoming theatrical releases that will drive these audiences to the theater
How can cinema deliver desirable audiences for my brand?
Learn how the power of premium video in cinema creates opportunities to reach highly valuable consumers
You have questions. We have answers.
Get immediate access to our Insights library.