How brands can engage a hard-to-reach audience at scale.
One of the challenges we consistently hear from marketers is how to reach "elusive" consumers - young, lucrative, cordless and multicultural. As movie theatres are filling seats at pre-pandemic levels, and with a full slate of films planned this year, the Cinema offers marketers opportunities to engage these consumers at scale.
Did you know?
- The 3-day opening weekend of The Batman in March had higher attendance of adults 18-34 than the 6 major sports leagues combined in the last 12 months
- 88% of adults 18-34 see the movies as an event they make plans for in advance
- ‘Elusives’ are a diverse audience, with multicultural segments accounting for almost 60% of the audience for recent major releases
Download below to learn more about this powerful audience and how they can be found at the movies.
Capturing the ‘Elusives’ at the Cinema
Using Cinema to find young, diverse, and cordless audiences
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