See how this audience is attractive for marketers across a wide range of categories.
Through the 1st half of 2022, we’ve seen big spending at the box office and great momentum around cinema in general. Top Gun: Maverick broke the record for biggest domestic Memorial Day opening weekend ever with $160.5 MM in sales. Jurassic World: Dominion garnered $143.4 MM in opening weekend domestic ticket sales, making it the 3rd biggest domestic three-day opening weekend in the pandemic-era.
With a 55% adult 35+ composition for Top Gun and a 54% adult 25+ composition for Jurassic World during their respective opening weekends, this year’s box office is proving that cinema isn’t just engaging young millennials but also ‘Sophisticates’ - those that are influential, social movie-going adults aged 25-44.
In fact, adults aged 25-44 that are frequent movie goers are:
- 23% more likely to go to the movie theater monthly than adults 18+
- 32% more likely to see a movie during its opening weekends than adults 18+
- 19% more likely to be enrolled in a movie theater loyalty rewards program than adults 18+
In this release, you’ll see how this influential, cultured and social audience values premium experiences, like Cinema, so you can better understand how and when to target them at the theater.
Engaging the ‘Sophisticates’ at the Cinema
Using Cinema to engage influential adults aged 25-44
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