There are many different ways to consume video content, but one constant is that audiences are excited for premium video entertainment, and cinema is an integral platform within this ecosystem.
Cinema further amplifies this excitement, with many people considering ‘the movies’ as part of their identity – further driving attention, consideration and purchase intent for brands that align with this content. This summer, the passion of cinema goers was on full display during the cultural phenomena of ‘Barbenheimer’, when two completely different films combined to break several box office records.
With Taylor Swift’s ‘Eras Tour’ concert film hitting $100M in advance opening weekend ticket sales, brands continue to have opportunities to identify with consumers and create premium brand associations.
Download these VAB Insights to view:
- How cinema is an integral, engaging platform within the premium video ecosystem in 2023
- How ‘Barbenheimer’ as a cultural phenomenon created more excitement than any other premium video content this summer
- An exclusive case study of ‘Barbenheimer showcasing how cinema elicits unbridled passion, engagement and experience
- How Taylor Swift’s ‘The Eras Tour’ movie highlights the passion, engagement and scale of cinema
The Passion of the Cinema
Learn how brands can tap into people’s excitement for quality, premium video content + an exclusive ‘Barbenheimer‘ case study
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