Holiday retail sales in the U.S. are projected to grow by 9% this year.
Why? While inflation is a top concern, many Americans continue to look forward to the holiday season as a special occasion to celebrate with family and friends. As such, they are opening their wallets to buy gifts and spend across holiday-related categories for social gatherings, despite economic uncertainties.
One group in particular holds the key to a lucrative holiday season: Hispanic shoppers.
Sharpen your Q4 holiday campaign or prospecting strategies with these insights on Hispanic holiday shoppers. You’ll see:
- The 6 reasons why they will be driving growth this holiday season
- Guidance on how to authentically engage with these consumers
- Real video campaign examples of how brands engaged Hispanic shoppers during the holidays
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