Holiday retail sales in the U.S. are projected to grow by 9% this year.
Why? While inflation is a top concern, many Americans continue to look forward to the holiday season as a special occasion to celebrate with family and friends. As such, they are opening their wallets to buy gifts and spend across holiday-related categories for social gatherings, despite economic uncertainties.
One group in particular holds the key to a lucrative holiday season: Hispanic shoppers.
Sharpen your Q4 holiday campaign or prospecting strategies with these insights on Hispanic holiday shoppers. You’ll see:
- The 6 reasons why they will be driving growth this holiday season
- Guidance on how to authentically engage with these consumers
- Real video campaign examples of how brands engaged Hispanic shoppers during the holidays
How will engaging Hispanic shoppers help me win the holiday season?
Answers to the most FAQs
You have questions. We have answers.
Get immediate access to our Insights library.