Your digital ad dollars could be funding criminal activities. Feeling unsettled?
You’re not alone. We spoke to brands and agency teams just like yours, and the struggle is clear—especially with bombshell reports on ads funding organized crime or extremist content, making it impossible to ignore the issue of digital ad fraud.
In this FAQ, get a full picture of what this means for you and see what your counterparts are saying. Most importantly, learn the steps you can take to reclaim control of your ad dollars, and demand transparency from your media partners.
See the rest of the 5-part Marketer FAQ series where we answer questions like:
- Who is responsible for monitoring ad fraud within my campaign?
- How can I effectively address ad fraud within my campaign?
- Will prioritizing cost over quality impact my ad campaign outcomes?
- What are the misconceptions about ad fraud across media platforms?
Want to learn more? Download the full guide to what marketers are saying (and doing) about digital ad fraud here.
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