Under pressure to tightly manage to a CPM? You're not alone.
We spoke to brands and agency teams just like yours, and the struggle is clear. Two out of three marketers prioritize cost over brand safety, despite bombshell reports on ads running in wildly inappropriate places, making it impossible to ignore the issue of campaign transparency.
In this FAQ, see what your counterparts are saying, and most importantly, learn the steps you can take to drive better business results in brand-safe ad environments, and demand transparency from your media partners.
See the rest of the 5-part Marketer FAQ series where we answer questions like:
- Who is responsible for monitoring ad fraud within my campaign?
- How can I effectively address ad fraud within my campaign?
- What are the misconceptions about ad fraud across media platforms?
- Does ad fraud pose any real risks beyond affecting my campaign metrics?
Want to learn more? Download the full guide to what marketers are saying (and doing) about digital ad fraud here.
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