Through VAB’s decade-long studying of the impact advertising has on driving outcomes, we explore how business of all kinds are using TV to accelerate their growth.
- How TV campaigns drive upper-to-mid funnel metrics like awareness, brand reputation and consideration
- How TV campaigns impact lower funnel metrics like website visits, sales and share of market
- How results achieved across the purchase funnel drive capital investment and company valuations
Can I prove TV has a measurable financial impact on my business?
Answering Questions Marketers Have on How TV Drives Outcomes
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