VAB Insights Hub

Multiscreen TV Attribution Resources

With increasing pressure to show results, and a growing number of choices on where to invest their ad dollars, marketers are looking for examples and "proof" that their multi-screen TV campaigns will have a direct impact on their KPIs.

Learn from the winning marketing strategies of brands who utilized a variety of premium video platforms (linear TV, data-driven linear, AVOD, CTV and more) to achieve full-funnel outcomes, ranging from incremental reach to favorability to website visits and sales. Be inspired to adopt to these strategies into your own campaigns.

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Full Funnel Outcomes

These VAB Insights illustrate said effectiveness of multiscreen TV to drive awareness, consideration, intent, sales and value creation for variety of different brands across different categories.

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