VAB Insights Hub

Multiscreen TV Attribution Resources

With increasing pressure to show results, and a growing number of choices on where to invest their ad dollars, marketers are looking for examples and "proof" that their multi-screen TV campaigns will have a direct impact on their KPIs.

Learn from the winning marketing strategies of brands who utilized a variety of premium video platforms (linear TV, data-driven linear, AVOD, CTV and more) to achieve full-funnel outcomes, ranging from incremental reach to favorability to website visits and sales. Be inspired to adopt to these strategies into your own campaigns.

Navigate the HUB

Full Funnel Outcomes B2B and Niche Brands Driving Outcomes Direct-to-Consumer Brands

Full Funnel Outcomes

These VAB Insights illustrate said effectiveness of multiscreen TV to drive awareness, consideration, intent, sales and value creation for variety of different brands across different categories.

How Ad Continuity in Multiscreen TV Drives Incremental Growth for Brands

Analysis of 38 brands across a variety of campaign lengths that details how TV is an effective driver of mid-funnel marketing metrics like website and app traffic.
How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.
25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.
What are the 7 Key Reasons Advertisers Launch TV Campaigns?

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results
Welcome to TV - Full Year 2024

Learn more about the 344 new advertisers that invested $1.48 Billion in national TV in 2024.
How TV Advertising Grows Brands (Webinar Presentation)

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results
The Halo Effect: TV as a Growth Engine

Why Brands are Accelerating their Path to TV, in partnership with Effectv.
You Oughta Know

Why All Impressions Aren’t Created Equal & What It Means for Video Measurement.

Direct-to-Consumer Brands

See how the fastest-growing brands are achieving success through their multi-screen TV campaigns. Learn how their data-driven approach to TV has been a catalyst to business success.

Direct Momentum

10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands
The Secret of My Success

Examining The Winning Marketing Strategy That’s Fueling High-Growth DTC Brands
Direct Effect

Driving Intent For Emerging DTC Brands

You have questions. We have answers.

Get immediate access to our Insights library.

Get Access