Multiscreen TV Attribution Resources

Learn from the winning marketing strategies of brands who utilized a variety of premium video platforms (linear TV, data-driven linear, AVOD, CTV and more) to achieve full-funnel outcomes, ranging from incremental reach to favorability to website visits and sales. Be inspired to adopt to these strategies into your own campaigns.

Navigate the HUB

Full Funnel Outcomes B2B and Niche Brands Category-Specific Direct-to-Consumer Brands Multicultural

Full Funnel Outcomes

These VAB Insights illustrate said effectiveness of multiscreen TV to drive awareness, consideration, intent, sales and value creation for variety of different brands across different categories.

5 Advantages that Multiscreen TV Has Over Other Platforms

Learn how the premium attributes of multiscreen TV create a halo effect for marketers and make it the premier outcome driving platform.

EDO White Paper: The Power Of Engaged Impressions

By combining Nielsen’s gold-standard audience measurement with EDO’s powerful predictive outcomes, EDO has developed Engaged Impressions: a new, state-of-the-art metric that closely corresponds with a TV ad’s impact on future sales. In their new whitepaper, you'll learn how Engaged Impressions works and show you how a leading advertiser used this new metric to generate a 280% improvement in consumer engagement as compared to if it had optimized solely for cost.

How New Advertisers Are Using TV To Ignite Interest & Turn Consumers Into Customers

See how premium video campaigns are driving website visits and searches for 1st time advertisers.

Brand Impact Report: Why Brand Advertising Fails

When it comes to brand advertising measurement, good news is great, but what should you do when your campaign is failing? Download Upwave’s Brand Impact Report: Why Brand Advertising Fails, and check out our advice based on analysis of 1400+ brand campaigns.

25 Ways TV Grows Brands

Distilling 10 years of analysis across 23 reports, 1,000+ brands and 80 categories down to the 25 ways TV delivers KPIs along the purchase funnel.

What are the 7 Key Reasons Advertisers Launch TV Campaigns?

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results

How TV Advertising Grows Brands (Webinar Presentation)

See how brands are successfully leveraging the key benefits of TV campaigns to drive business results

The Halo Effect: TV as a Growth Engine

Why Brands are Accelerating their Path to TV, in partnership with Effectv.

Brands in Crisis

Changing Perceptions Through TV Advertising.

You Oughta Know

Why All Impressions Aren’t Created Equal & What It Means for Video Measurement.

You Oughta Know - The Advertising Factors That Increase Sales

Understand how advertising positively affects sales and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns.

You Oughta Know - The Advertising Factors That Increase Consideration

Understand how advertising positively affects consideration and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns.

You Oughta Know - The Advertising Factors That Increase Awareness

Understand how advertising positively affects awareness and the additional “metrics that matter“ that explain the effectiveness of your marketing campaigns

How does audience-based TV buying drive results for my brand?

See how brands are successfully leveraging the key benefits of audience-based TV campaigns to drive business results.

B2B and Niche Brands

Be inspired by how B2B brands and brands with niche targets were able to achieve positive business outcomes by including multiscreen TV within their campaigns.

How are SMBs achieving growth through multiscreen TV?

See how these businesses are increasing their customer base and website traffic.

Let's Get Down To Business

How Brand-Building Drives Outcomes for Innovative B2B Advertisers.

How can businesses use TV advertising to build customer relationships?

See how brands are successfully leveraging the key benefits of audience-based TV campaigns to drive business results.

Category Specific

Looking for insights directly related to your industry? See how marketers from tech, telecommunications, credit card, automotive, mattress manufacturing companies and more were able to meet KPIs through multiscreen TV.

Analyzing Outcomes from the Tech Giant’s TV Investment

How brands can apply these winning marketing strategies to common business challenges.

The Path to Victory

Understanding How ‘Share Of Voice’ Impacts Election Outcomes

Lessons Brands Can learn from the impact of presidential ad spending

With billions of dollars committed during the 2020 presidential election, what was the correlation between ad spending strategies and the Biden victory?

Establishing a Connection

5 case studies showing how brands made an impact on a local level using a streaming video ad campaign.

Taking Charge

How TV Drives Brand Consideration For Credit Cards

A Look Under the Hood

How TV Drives Digital Interactions for Automotive

Don’t sleep on TV

How Television Drives Outcomes for the Mattress and Bedding Categories

Direct-to-Consumer Brands

See how the fastest-growing brands are achieving success through their multi-screen TV campaigns. Learn how their data-driven approach to TV has been a catalyst to business success.

The Secret of My Success

Examining The Winning Marketing Strategy That’s Fueling High-Growth DTC Brands

Direct Effect

Driving Intent For Emerging DTC Brands

Direct Outcomes

Analyzing The ‘Big Bets’ DTC Brands Are Making On TV

Direct Impact

How TV Drives Outcomes For Direct-Disruptor Brands

The Market Changer's Playbook

Why TV Is Where Category Disruptors Go to Grow Big

Multicultural

See how embracing an inclusive marketing strategy can have a direct impact on brand and business growth across a variety of product categories.

Do The Right Thing

Marketers know the importance of inclusive messaging. The 20+ case studies in this guide clearly illustrate the benefits of it. No matter what goals or KPIs you need to deliver, from awareness through to sales, there is a clear correlation between “doing the right thing” and business success.

6 Strategies for Developing Inclusive Campaigns That Drive Outcomes

Build deeper connections with all consumers and generate stronger engagement.

How Will Engaging Hispanic Shoppers Help Me Win the Holiday Season?

Sharpen your Q4 holiday campaign or prospecting strategies with these insights on Hispanic holiday shoppers.

You have questions. We have answers.

Get immediate access to our Insights library.

Get Access