Lessons Brands Can Learn From The Impact of Presidential Election Ad Spending

With billions of dollars committed during the 2020 presidential election, what was the correlation between ad spending strategies and the Biden victory?

As Monday marked Presidents’ Day, we are reflecting on the record-breaking election cycle that just passed. 2020 witnessed the highest political advertising spend ever at over $8.5 billion, nearly double what was spent across all races during the 2016 Presidential election season. 

From media mix to flighting to investment level to geographic/local strategies, what was the formula that contributed to the outcome?

In this quick A Fresh Take On, you’ll see the success strategies that you can apply to your own brand marketing approach.