In our marketer’s guide, A Matter of Principle, we shared 10 marketing principles proven to drive business and brand growth. Since its release just a few months ago, the world has shifted. In addition to a global pandemic and economic uncertainty, the deep-rooted issue of systemic racism and demand for inclusivity have rightly come to the forefront of our industry.
Faced with so much uncertainty, we are all seeking answers.
In this environment, do the rules of the ‘marketing playbook’ still apply?
How should I rethink my communication plans to navigate this uncertainty?
In this refreshed guide, A Matter of Principle: Reassessing Your Strategy in Today’s Environment, we have revisited these 10 principles in the context of the current climate to offer you specific guidance on how they can be applied to decision-making today. Each principle is supported by data, case studies and real-world examples.
What you’ll learn:
For guidance on how to best market your brand in our current environment, download A Matter of Principle: Reassessing Your Strategy in Today’s Environment.
Looking for more insights and guidance? Sign up for our VAB INSPIRE virtual learning series. This summer, we’ll be talking about the latest in streaming, live sports viewership, and political spend & attribution. Register here.