Virtual Learning Series
VAB INSPIRE: Summer 2020


You asked and we are delivering...again!

We are answering your questions about the trends impacting brand marketing and media strategies.

The VAB INSPIRE virtual learning series was created with one purpose: To inspire marketers with the data and insights needed to make more informed, more innovative and more impact planning decisions.  

On the heels of our popular VAB INSPIRE Spring series, we are bringing you a Summer INSPIRE 3-part series, where we will continue to answer your questions on important topics and trends impacting brand marketing and offer you actionable insights to sharpen your strategies. 

After each 30 minute session, you will come away with:

  • Real, actionable takeaways you can apply to your plans
  • The latest data, information and trends
  • Fresh perspective and insight

Streaming Trends & Insights | Wednesday, 7/29 12:30-1:00 EDT

What are the latest trends, behaviors, and advertising opportunities in streaming video?

In this session, you’ll learn:

  • How current conditions have changed the mindset of viewers. In what ways are they watching video differently?
  • The most up-to-date coverage of the video streaming ecosystem, including the newest services and the impact they have had on the streaming landscape.
  • The opportunities for marketers looking to expand their video campaigns with ad-supported streaming video.

View the full video here

Proving Impact with Political Attribution|  Wednesday, 8/12 12:30-1:00 EDT

How can you prove the impact of advertising spend on consumer action and outcomes?

With political season heating up this Summer, in this timely session we will unequivocally demonstrate the ability of advertising to influence and impact outcomes, as evidenced by political spend and the 2018 mid-term election results.

In this session, you’ll learn:

  • The impact that share of spend has on achieving a result, in this case, an electoral victory – 85% of the most hotly contested races were won by the candidate with the highest share of spend.
  • Given these campaigns were on the local level, how local spend particularly correlates to consumer action and results.
  • The emergence and opportunities around Connected TV as a political advertising platform.

View the full video here.

Viewer Preferences for Live Sports | Wednesday, 8/26 12:30-1:00 EDT

With the current restrictions against fans attending live sporting events, how do viewers feel about watching live sports at home?

In a recently released VAB custom study, we dove into the viewing preferences of consumers when it comes to live sports. 

 In this session, you’ll learn:

  • Where people prefer to watch live sports and why – at home? in the stadium? out with friends?
  • The nuanced viewing preferences across audiences such as gender, age, and ethnicity.
  • The opportunities for marketers to engage with viewers in the environments when they are most attentive and engaged – and therefore more likely to take action.

View the full video here.

In case you missed our Spring Series, all videos are posted on our recap page here.

As always, please feel free to turn to us and remember you can always reach out to our Insights team for any specific questions you may have.

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