You asked and we are delivering.
WHY the need? HOW will we help?
Because we must FORGE AHEAD TOGETHER. We understand the constant need for information and analysis. Through our VAB INSPIRE virtual learning series, we'll tackle the most frequently asked marketer questions in 30 minutes, and offer fresh perspectives and insights with supporting data to help you make fully informed decisions.
Please join us for one session, all or somewhere in the middle. Sessions will be 30 minutes, 12:30pm - 1:00pm EDT.
What is TV Viewing like in the time of COVID-19? How many people are watching, how much and when?
VAB SVP Marianne Vita and Xandr's Charlotte Lipman shared insights on new viewing habits and how you can best adapt your strategy to the "new normal."
View the full video here.
Right Message, right time: How do I get started with an audience first approach?
With home as sanctuary, audiences of all ages and backgrounds are watching TV in greater numbers and devoting more time to it. The opportunity is ripe for a truly audience-first buying approach. We cover what you need to know about addressable advertising.
View the full video here.
Should I continue to advertise during this time of economic uncertainty?
We will provide a historical perspective as well as a refresher on the marketing principles that protect brand health and financial stability.
Stay tuned for the full video.
Should I continue advertising on TV during this crisis?
We showcase concrete, real-world analysis and case studies showing how spend impacts brand outcomes, in both long and short term.
VAB Custom Study! Explore the nuances of consumer and media behavior during the time of COVID-19.
We will share findings from our custom research to identify marketing implications and actionable takeaways for your plans.
How has quarantine impacted second-screen behavior and how can my brand “safely” capitalize on the growth of social media during this time?
With Americans quarantined in their homes, the combination of live television and social media provides a sense of community and camaraderie not available anywhere else. Through our custom Twitter trending topic analysis, we take a fun look at what’s getting people talking online. This will inspire thinking around how your brand can be part of this conversation and build deeper relationships with consumers. You’ll learn about:
We look forward to seeing you “there!"
As always, please feel free to turn to us and remember you can always reach out to our Insights team for any specific questions you may have.
For partnership and sponsorship opportunities please contact Corrie Katcher.