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FRESH INSIGHTS

Welcome to TV: The 187 Brands that Made Their National TV Debut in the First Half of 2025

Discover the brands of all sizes and life stages that turned to multiscreen TV and the results that their investments drove.

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Brand New VAB Attribution Series: TV Means Business

This first report in the series examines how multiscreen TV drives consideration, intent and sales in the pharmaceutical category.

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TV = SALES
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Answering Three Key Questions to Understand the Growth of FAST

Get fresh data, strategic insights, and actionable takeaways to help you plan smarter, more effective advertising campaigns in the FAST ecosystem.

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10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands
10 Case Studies on Multiscreen TV Driving Mid-Funnel Outcomes for DTC Brands

See how brands saw big results across a variety of strategies and campaign lengths

Infographic: Making Spirits Bright - With TV
Infographic: Making Spirits Bright - With TV

Featuring insights from LG Ad Solutions: Learn why TV lights up the holiday path to purchase.

Welcome to TV: The 187 Brands that Made Their National TV Debut in the First Half of 2025
Welcome to TV: The 187 Brands that Made Their National TV Debut in the First Half of 2025

Discover the brands of all sizes and life stages that turned to multiscreen TV and the results that ...

How Premium Video Drives Sales in the Pharmaceutical Category
How Premium Video Drives Sales in the Pharmaceutical Category

Discover how TV campaigns move audiences, from awareness to action, in our new TV Means Business att...

What TV investment strategies are digital-native brands implementing for the holiday season?
What TV investment strategies are digital-native brands implementing for the holiday season?

Data from a Tatari client survey

Answering Three Key Questions to Understand the Growth of FAST
Answering Three Key Questions to Understand the Growth of FAST

The latest insights on Free Ad-Supported Streaming

It’s Not Versus. It's Premium Video.
It’s Not Versus. It's Premium Video.

How data bridges the gap between Linear, CTV, OTT, and Addressable TV. A new whitepaper in partnersh...

Our Top 10 Charts of Q3 2025
Our Top 10 Charts of Q3 2025

VAB’s 10 most popular charts from the quarter – Sports Fandom, holiday shopping, programmatic TV inv...

How Marketers Can Authentically Connect With Hispanic Shoppers
How Marketers Can Authentically Connect With Hispanic Shoppers

The growth of the Hispanic audience, significance of holidays and how marketers can create authentic...

5 Ways Multiscreen TV Drives Sales During the Holidays
5 Ways Multiscreen TV Drives Sales During the Holidays

The holidays still matter to consumers, even with uncertainty in the air. Here’s how TV helps brands...

The ABCs of Commerce
The ABCs of Commerce

One-page infographic with definitions and examples of the different types of commerce used today.

Programmatic TV Advertising Ecosystem Overview​
Programmatic TV Advertising Ecosystem Overview​

Infographic defining 5 key platform types within the programmatic ecosystem along with examples of c...

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