Political Marketing Resources

Latest Insights

The Lead Story

An analysis of a VAB custom survey on media consumption and sentiments across 5 key voting and party affiliation groups.

The Illusions of the Internet

What's real and what's fake? Uncovering 20 fallacies & realities of audience, advertising & content.

Trust and Disinformation

Disinformation and consumer trust will be key themes in this year’s elections. Learn more about the perils inherent to the digital walled gardens, as well as the brand-building potential of premium, quality content environments.

The Credibility Crisis

Learn which news platforms viewers trust and how brands can align with that content to build consumer relationships.

The Consumer Connection: Understanding the Effect of Quality Across Media Platforms

Understanding why the quality of content & advertising environments affects consumers’ perception of brands.

What is Brand Safety?

Learn how brand safety & suitability strategies are essential to strengthening brand reputation.

What is Digital Ad Fraud?

Learn key terms and concepts and equip yourself with tips and strategies to mitigate ad fraud for your brand.

How many fake accounts does Facebook remove each year?

Contextualizing the vast number of fake bot accounts on Facebook and how pervasive they are

How Much ‘Unsafe’ Content Does YouTube Remove?

VAB analysis of channels, videos and comments YouTube removes each year, with data going back to 2019.

Ad Innovation

Advancements in TV measurement, audience targeting, and interactivity hold great opportunity for political advertising. See how innovation can help strengthen a candidate’s campaign.

What is Programmatic TV?

Programmatic TV 101 - clear definitions, trends, infographics, and much more.

What is Addressable TV?

Embracing industry innovation and modern advertising targeting solutions

How Interactive TV Ads Are Changing the Way People Shop

Explore the latest trends, behaviors and technology fueling the rise of shoppable ads

Unlocking Brand Growth with Audience-Based Buying

Learn about the unique opportunities for marketers to expand their audiences by authentically connecting with multicultural consumers

Reaching the Right Audiences

Why brands and agencies are increasing their adoption of audience-based TV buying – results from a survey of over 200 marketers.

What’s the Deal with Identity?

Get a closer look at Identity, the role it plays in video measurement and answers to the most commonly asked questions.

Multiscreen TV Attribution

Like many candidates, many advertisers wonder…will TV make an impact on my brand or business? See why advertisers launch TV campaigns and how it is proven to drive a variety of electoral-related KPIs.

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